The Power of Samples

Another great, low-cost marketing strategy is to give away or show samples of your products or services.

In one of my recent posts I mentioned the divine promotional chocolate bites I bought from Moments in Chocolate, individually wrapped with my logo and contact details on them. When I saw the website for these I thought they looked good; I might be interested in ordering some… one day. But when I received some free samples, that was it! I was hooked and ordered straight away.

If you want to increase your marketing efforts, think about ways you can offer samples of your products/services.

Sometimes it’s not possible to give a sample of your work. For example, Etched in Memories (a business that creates exquisite pieces of jewellery, keyrings and name tags with your special photos, words or design expertly engraved) recently posted about their samples. It’s not practical for them to send free samples of their creations but they do offer a samples page on their website. Perhaps this is something you can do?

Etched in Memories Sample

You could also consider offering a 30-minute consultation for free or a report, guide or booklet.

About the author, Donna-Marie

Donna-Marie is an award-winning Entrepreneur, Author, Online Mentor and Content Marketing Specialist who's been lifting up small business owners since 1998. She's got an incredible talent for showing business owners how to build their dream business and life, teaching them systems to boost profits and enjoy more freedom, all at the same time. Don't just go with the flow... create your business - and life - by design. đź’•