Another great, low-cost marketing strategy is to give away or show samples of your products or services.
In one of my recent posts I mentioned the divine promotional chocolate bites I bought from Moments in Chocolate, individually wrapped with my logo and contact details on them. When I saw the website for these I thought they looked good; I might be interested in ordering some… one day. But when I received some free samples, that was it! I was hooked and ordered straight away.
If you want to increase your marketing efforts, think about ways you can offer samples of your products/services.
Sometimes it’s not possible to give a sample of your work. For example, Etched in Memories (a business that creates exquisite pieces of jewellery, keyrings and name tags with your special photos, words or design expertly engraved) recently posted about their samples. It’s not practical for them to send free samples of their creations but they do offer a samples page on their website. Perhaps this is something you can do?
You could also consider offering a 30-minute consultation for free or a report, guide or booklet.
Donna-Marie is an award-winning Entrepreneur, Author and Content Marketing Specialist. Through her business, Jacaranda Business Support Services, she has been helping other small businesses to grow since 1998, with a knack for teaching systems that allow business owners to increase profits while working less.