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Managing The Fear Of What Others Think Of You

fear of what others think

Do you ever hold back for fear of what others think of you? If so, you’re not alone. This fear stops many people from going after their dreams.

Allowing your fear to take over can hold you back personally and in business. When you live in fear, you constantly feel as though you are on your own trying to make sure people like what you must offer and that those around you are not going to laugh at you as you struggle to start your own business.

It is common to see everyone else as confident while you feel as though you are trudging through the mud keeping your business from getting stuck. However, the truth is that most people are struggling just as much as you are.

Everyone has their own fears.

Will my business succeed?
Are people going to buy from me?
What if people don’t like my marketing?
What if people laugh at me for making mistakes?

Others are not thinking what you think they are.

You may be wondering what those other business owners are saying about you, thinking about you, or how they are judging you. In reality, they are not doing any of those things. They do not have the time.

They are too busy worrying about what you and others are saying about them, thinking about them, or how you are and others are judging them.

When it comes to running a business, and marketing your services or products, there are so many things that can keep you from being successful. Fear of what others think of you is simply the biggest fear that many new (and some not-so-new) business owners face.

How to Overcome the Fear

There are many things you can do each day to help you manage your fear. Here are some strategies that can help you:

1. Create a Plan

The lack of a plan can cause chaos and uncertainty in your marketing and selling. When you are organized, you will feel more confident and can worry less about what others think of you. You do not have to go through the process of creating a new plan each time, but at least once you need to write one down. The next time you want to sell and market a product you will have the steps laid out already. Then you will simply need to make a few adjustments. Having a plan allows you to see what needs to be done and how you can achieve your goal while keeping you accountable.

2. Focus on One Step at a Time

As a business owner, you most likely have a long list of things that need to be done to reach your next business goal. You may even have several goals. Knowing that you have a lot of things that need to be accomplished can leave you wondering if you will be able to successfully complete it all. Instead of looking at everything you need to do, pick the one thing that you need to complete right now to take you closer to your goal and only focus on that action until it is complete.

3. Turn Off Your Inner Critic

Most of the time, the person who is judging you the most is yourself. Once you begin judging yourself, you feel that everyone else is judging you as well. Begin focusing on your successes and what you do well. Focusing on the good will block your inner critic, allowing you to complete your projects without judgement.

4. Know the Values and Priorities of Your Business

When you allow yourself to become clear about your business values and priorities, then you will not have to worry about what others are thinking. Everyone has their own set of values and priorities; your business is your own and only you know what is right for your business.

5. Determine Your Fear and Take Action Against It

Figure out what it is that you fear. Take time to write it down and determine what you can do to overcome it. Then, begin taking action to manage that fear. You may find that you need to create a marketing plan, overcome your own judgements, or become more clear about your values. Whatever it is, the more you practice, the easier it will become to manage the fear of what others think.

Most importantly, don’t let this fear win. Don’t let it stop you from achieving the greatness that you are truly capable of.

10 Tips For Finding The Right Virtual Assistant

finding the right virtual assistant

Small business owners are notorious for burning themselves out trying to do everything on their own. Every business has its daily, mundane activities that suck your time and energy. There is a simple way to avoid the forthcoming burnout.

Hiring a virtual assistant (VA), or multiple virtual assistants will drastically change your business, taking it to a whole new level.

Your VA will reduce the stress created by having to do those routine tasks that are difficult, but need to get done so that your business will continue to operate.

With relief being around the corner, it is important that you find the right virtual assistant for your business and your needs.

10 Tips for Finding the Right Virtual Assistant

Tip #1:

One of the most important things you need to determine is how much prior experience you want your new VA to have. There are pros and cons across the entire spectrum of having no experience to having 15 plus years of experience.

Your budget may come into play when deciding how much experience you want them to have.

It is also important to note, that no experience does not mean they won’t be a good fit either. If they are passionate about the opportunity, they could grow with your business.

Tip #2:

Are they able to keep open, clear communication? Having a VA means that they will not always be able to talk to you in person. So this means that they need to have ample skills to communicate through technology. Ask them their preferred form of communication. If that form works for you, then great. If not, then ask if they are open to other forms.

Tip #3:

Find out if about their other commitments. You need to know how much time and commitment they have for your business. Do they have another job? Are they in a transition from one job to this one, or are they looking for another part-time job? Do they have other clients that need a lot of regular attention? You must decide what level of commitment they need to work with you and make sure you find someone who’s a good fit for you in that regard.

Tip #4:

Ask about their skill sets. When you put out the ad for the position you may have specified which tasks you need completed. However knowing their other skill sets is important as well. This gives you an idea as to how far the working relationship can go. They may have other skills that allow you to save some time finding other employees because they can already complete the additional tasks.

Tip #5:

Consider their image. This is a person who is going to represent your company; therefore you want to know that they will not disgrace you or your company. Look at their social media profiles, websites, or other online presences.

Do they present themselves in a way that supports you and your business?

Tip #6:

Check to see if they have done their research. Ask them to explain what they think their job will be working for you. Ask them questions about your business that they could easily answer if they looked at your website, social media, or blog. This will show their level of self-motivation and intent to learn.

Tip #7:

Make sure they understand their responsibilities and pay. They may have read the help wanted ad or offer and whatever other information you’ve provided to them, but do they truly understand what you’re asking? This one thing will help ensure there is not a disgruntled freelancer after hiring them.

Along with this, each time you want them to complete a new task, always check their understanding. Communicating through technology can be tricky so it is important that everyone agrees on what is to be done.

Tip #8:

Have detailed lists, plans, or strategies. It is important that you have detailed descriptions of what you want your VA to complete. The inability to walk into your office and ask questions makes this very important.

Tip #9:

Keep your expectations realistic. Your VA is still a person – they will make mistakes, but they will still need to be respected. Keep note that you may not get the same results from someone you pay $10 an hour as you will someone who you pay $100 an hour to complete a specific task.

Also be realistic about what you expect them to achieve and be mindful of their needs too.

Tip #10:

Do not pick the first one you have contact with. You may find that the first VA you interview will be your best choice, but interview several anyway. By asking each applicant questions and listening to their answers you help you in finding the right virtual assistant for your business.


Top 11 Tools For Content Marketers

content marketing toolsStart using these tools in your business today and simplify your content marketing.

You’ll discover the free tool that will ensure you never run out of ideas for topics to create content on.

Get another free tool that will make it super-easy to create simple graphics to help your content pop (especially when you need to stand out on social media platforms).

Click Here To Access Your Free Report Now

Was your site affected by the latest Google update?

Google Update

Have you noticed an unexplained decline or increase in traffic to your website since March?

If so, Fred might be to blame.

“Fred” is the unofficial name given to the Google update that was implemented during March. This is where Google updates their search algorithm … the data they use to decide where each web page should show in the search results for specific search terms.

If you use the Google Search Console to monitor your traffic you may notice that there was no traffic – or not traffic STATS, at least – for a small time around the 8th-9th March. This is when the update was brought in and stats don’t seem to have been recorded during that time.

What Sites Does The “Fred” Google Update Affect?

While Google will never say exactly what changes were made and what they’re now looking for, sharing of on-going monitoring and research can give us an idea of what sort of sites might be affected.

From what those investigating these changes are saying, it appears that sites with “shallow” content are the most affected by a drop in the search engine rankings. That is, sites that have more ads than content or where the content is not of particular value and is there to support lots of ads and/or affiliate links.

That said, it’s important to note that ads and affiliate links themselves are okay. They’re not the issue, when they’re used properly. It’s when the main focus of the site is those ads or links, rather than being able to offer genuine value to readers.

On 13th March Google’s Gary Illyes tweeted that:

“DYK there’s no inherent problem with affiliate links? The problem is when a site’s sole purpose is to be a shallow container for aff links”

[NB: DYK = Did you know]

Google Fred update

So, affiliate links and ads on a site are still okay. You just need to use them properly.

If you do include ads or affiliate links on your website, make sure that:

  • you include these in proportion to the amount of content you have on your site;
  • your content is of a high standard;
  • the focus of your site is the content and not the ads or links.

Other things that seem to be targeted during this update are issues such as slow page speed, duplicate content, duplicate titles and other quality factors.

What Can You Do?

There’s a good post on the site – The Google Fred Update – What It’s Targeting And How To Fix It – that shows an example of two sites that are both making money by selling affiliate products or advertising. However one is offering value to readers and is a higher quality than the other.

Here are my top 10 suggestions to help your site if you think it may be one of these “shallow” sites. In fact, these suggestions are worth following regardless of whether or not you were negatively affected by this Google update.

  1. Focus on your website as a source of genuine value to your customers. It should be offering a solution to their problem.
  2. Create unique content, of a high quality. Or have it created for you.
  3. Include a variety of content on your site. A mixture of text, images, audio and original videos are worthwhile.
  4. If necessary, reduce the number of ads you have on your site. You may find people click on them more when you have fewer distractions too.
  5. As with point 4, reduce the number of affiliate links you have on your site if necessary.
  6. Create content for your readers and not for the search engines. The search engines prefer this. They like sites that are liked by internet users.
  7. “No index” your tag pages. A good WordPress SEO plug-in can help with this.
  8. Make sure your site’s layout and design are user-friendly too. Often simplicity is best.
  9. Include your keyphrase(s) within your content, but only as much as is relevant and beneficial to the content and your visitors. Don’t add keyphrases just for the sake of it or to make sure you include it x number of times.
  10. If you haven’t already done so, use Google’s tools such as Analytics and their Search Console. These are both free to use and will help you to monitor and maintain your site.

Sure, there’s other things you can do to improve your site. But focus on those 10 points above and you’ll be off to a good start.

Staying In Google’s Good Books:

Remember … Google is not your enemy.

They simply want to ensure that people searching for information are provided with suggestions for the most helpful sites for their searches. So by giving people what they want you’re giving Google what they want and helping your site too.

If you’d like help in creating content that will keep your site popular with your potential customers (and Google), my online class The Content Classroom is what you need. This class is currently closed for new members however you can register your interest for it by clicking here. That way, you’ll be one of the first to be notified when it opens again.

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