WordPress.org
This is our preferred software for building websites, including blogs and some membership sites.

Thrive Suite
Thrive offer a range of WordPress themes and plug-ins that make it easy to build a WordPress website that not only looks great, but functions well to. The Thrive Architect plug-in is one of my favourites. You may find it worthwhile to join as a member, where you'll get access to all of their themes and plug-ins.

If you use WordPress, you should definitely be
using Thrive Suite for your site's theme as well as their various plug-ins.

KartraTM
Kartratm is one of my absolute favourite tools and one I wouldn't be without. This platform allows you to manage your opt-in forms and follow-up emails, web pages, shopping cart, affiliate programs, membership sites and it allows you to have your own support desk too. I was able to cancel several other tools when I began using KartraTM. So it saved me money as well as being easier to use.
Click here to see my detailed review of KartraTM.

Google Analytics
If you have any sort of website at all, you should be using Google Analytics. This is free to set up and use and will help you to track visitors to your site's pages and how they interact. With these statistics, you'll know where you can make changes to improve your site's results.

WebinarJam
WebinarJam is another good webinar program, with great functionality for running live webinars.
Click here for your 14-day $1 trial of WebinarJam.

EverWebinar
The sister-program to Webinar Jam, EverWebinar is ideal for scheduling pre-recorded webinars or for showing replays of your live webinars.
Click here for your 14-day $1 trial of EverWebinar.

Camtasia
This software is ideal for screen recordings and editing your videos. It can be used on both PCs and Macs, however most Mac users I know prefer Screenflow over Camtasia. If you use a Mac, perhaps try out both programs to see which you prefer.

Screenflow
Screenflow is for Mac users only. It's good for recording your screen and editing videos to give them that professional touch. 

Canva
Canva is one of my all-time favourite tools. It makes it so easy to create good looking graphics for your social media accounts, blog posts, websites and even for use within presentations and products. Start with a free account and you may find that's all you ever need, although you can upgrade to a paid account for some added features.

WishList Member
WishList Member is a plugin that is used with WordPress to turn your website into a fully fledged membership site. I've been using this plugin on several sites since 2008 - for myself and clients - and absolutely love it. Yes, it's complex... that's because of the flexibility and comprehensiveness it offers. So if you want to create a membership site with a lot of flexibility in what you can do with it, make sure you consider the WishList Member plugin..