Over the last week I’ve noticed this topic coming up in a lot of conversations – is your business online or offline?
I understand there’s a big difference in how online and offline businesses are run… yet they also centre around the same principles. My question is… why not be both?
There are so many advantages to bringing your ‘real world’ business online, and also to including offline strategies to help build your online business. So much so that discussions from our last business Coffee & Chat morning (a Brisbane-based business networking group) have lead to me working directly with a few members, where I’ll be teaching them how to incorporate online strategies into their offline businesses, and vice versa. I’m not sure who’s more excited about this… me or them!
One business that does a great job of integrating both mediums is Assential Scrapbooking. Jenny has a scrapbooking store where she sells products and holds classes, workshops and parties. However she also puts a lot of effort into the online side of her business, such as her blog and online store.
So, is your business online or offline? In this day and age I really do believe businesses should be looking at being both, and hopefully this question will become redundant.