Even coaches need coaches, Gorgeous, which is why investing in hiring a coach for guidance can be a real game-changer for you. Especially when you're feeling stuck.
If you’re a coach, you may feel like you should have all the answers — after all, you help others achieve clarity, set goals and overcome obstacles every day.
But here’s the truth: Even the best coaches need guidance, support, and fresh perspectives. That’s where hiring your own coach comes in.
You wouldn’t hesitate to tell your clients that investing in coaching is a game-changer, right? So why wouldn’t the same apply to you?
Whether you’re a business coach looking to scale or a life coach navigating personal challenges, having an outside expert can be the missing piece to unlocking your next level of success.
Why Even Coaches Need Coaching
It may seem odd to think of a business coach hiring another business coach, or a virtual assistant seeking help from another VA, but these situations happen all the time. Experts need experts too!
The reason is simple...
When you’re too close to a situation, it’s nearly impossible to view it objectively.
A few key reasons why coaches benefit from coaching:
- Fresh Perspective – Even the best strategists have blind spots. A coach can help you see opportunities you might have overlooked.
- Accountability – Just like you hold your clients accountable, a coach will do the same for you.
- Problem-Solving – Sometimes, you need an outside viewpoint to uncover creative solutions.
- Emotional Support – Coaches are often the ones supporting others. Having someone in your corner can be invaluable.
- Business Growth – A coach can help streamline your processes, increase efficiency and guide you toward higher profits.
You don’t have to navigate your journey alone. The most successful people — coaches included — seek mentorship and guidance to reach their next level. I see it all the time. I've worked with some of the world's most successful coaches and each and every one of them has invested in their own coach at some time.
Expand Your Team To Include Your Own Business Coach
You tell your clients to view coaching as an investment, not an expense, because it is, right? So take your own advice! Bringing a coach onto your team is an investment in your business growth, well-being and long-term success.
A business coach can help you:
- Clarify Your Vision And Goals – Map out where you want to take your business in the next year, five years or beyond.
- Prioritise And Streamline – Identify inefficiencies and implement smarter systems.
- Develop And Implement Strategies – Create a plan that aligns with your strengths and business objectives.
- Boost Revenue And Growth – Whether it’s pricing, packaging or lead generation, a coach helps fine-tune your revenue model.
- Improve Mindset And Confidence – Coaches help identify limiting beliefs that might be holding you back from the success you desire.
When you take your business seriously and invest in your growth, you set yourself up for greater profits, a stronger reputation and a business that truly thrives.
Hiring A Coach Is NOT A Sign Of Weakness
Many coaches fall into the trap of believing that because they coach others, they should “have it all together” and never need help themselves. But let’s be real... would you ever tell a client that seeking support is a sign of failure? Of course not!
Hiring a coach is a sign of commitment to your own growth. Just like:
- A lawyer hires another lawyer for legal representation.
- A therapist sees another therapist for their mental well-being.
- A fitness coach might hire a nutritionist to complement their training expertise.
As a coach, your plate is already full managing clients, marketing your business and keeping operations running smoothly. Getting external support allows you to work on your business instead of just being stuck in it.
A great example is virtual assistants (VAs). A VA spends their time helping clients streamline their businesses and manage day-to-day tasks, yet many find themselves drowning in admin work for their own business. It’s not unusual for VA #1 to hire VA #2 to handle back-end tasks so they can focus on high-level client work.
In the same way, hiring a business coach allows you to focus on what you do best while getting guidance from someone who understands your unique challenges.
How To Find The Right Coach For You
Just like your clients need the right coach, you also need a coach that aligns with your goals and personality. Here’s how to find a great fit:
- Start with Your Network – You likely already know other coaches. Who do you admire? Who is successful in the areas you want to improve?
- Evaluate Their Coaching Style – Some coaches are highly strategic, while others focus on mindset. Find someone whose approach matches your needs.
- Look for Proven Results – Ask for testimonials, case studies or referrals to ensure the coach delivers tangible results.
- Assess Their Values & Energy – Coaching is a deeply personal experience. Choose someone you feel comfortable opening up to.
- Interview More Than One Coach – Just as you advise your clients, don’t rush the decision. Take your time to find the best fit.
You deserve a coach who pushes you to be better while also supporting you through challenges. Take the time to find a great match. Truly, it will be one of the best investments you make.
Investing In Coaching Pays Off
Every successful entrepreneur, leader and coach understands that growth requires investment. Hiring a coach isn’t just about solving problems. It’s about expanding possibilities.
You wouldn’t expect your clients to achieve their biggest goals alone, would you?
So why should you?
Even the best coaches benefit from support, mentorship and fresh perspectives. If you’re feeling stuck, overwhelmed or ready for bigger things, hiring a coach could be the breakthrough you need.
It's time to invest in your growth, my beautiful friend. Show up for yourself and watch your business — and confidence — flourish. xo 🌸
