Hello there Lovely... have you found yourself wondering, "Do webinars still work?"
This is something I get asked about a lot. It seems like everyone was jumping on the webinar bandwagon a few years ago, but that trend has been dying a little bit lately.
However, that doesn't necessarily mean that webinars stopped working. Read on to discover the truth about webinars in 2025...
If you’ve been in the online business world for more than a minute, you’ve probably heard the phrase “Webinars are dead.”
And if you’ve been considering running a webinar, you might be wondering: Do webinars still work as an effective marketing strategy? Or are they outdated and overdone?
Well, let’s cut through the noise and get straight to the truth:
Webinars absolutely still work... if you do them right.
The key is adapting to how people consume content today. Webinars in 2025 aren’t the same as the ones from 2015. Your audience is busier, savvier and more selective about how they spend their time.
But when done well, a webinar can still be one of the most powerful ways to build trust, grow your audience and sell your products or services.
Let’s break it all down:
Why Webinars Are Still A Game-Changer
Webinars work for a reason: they combine education, engagement and sales in one powerful format. Here’s why they continue to be so effective:
1. People Love Learning from Experts
A webinar gives you instant credibility. When someone attends your training, they see you as the go-to expert on your topic. And when people trust you, they’re way more likely to buy from you.
2. Webinars Create Personal Connection
Unlike emails or blog posts, webinars allow you to speak directly to your audience. Attendees get to hear your voice, see your face (if you’re on video) and interact with you in real-time. That kind of connection is gold in the online business world.
3. They Work for Almost Any Business
Whether you’re a coach, course creator, service provider or product-based business, webinars can be tailored to fit your goals. You can use them to:
- Sell an online course or coaching program
- Showcase a product or software
- Educate potential clients before booking a service
- Build authority and grow your email list
4. They Convert Better Than Most Marketing Strategies
A well-structured webinar can convert 10-30% of attendees into buyers... which is WAY higher than a typical email campaign or sales page.
And the best part? They work on autopilot when you set up an evergreen webinar system (more on that later!).
What’s Changed? How to Make Webinars Work in 2025
Okay, so webinars are still effective... but the old way of doing them? Not so much.
Here’s what’s different (and how to adjust your strategy):
1. Shorter Webinars = Higher Engagement
Gone are the days of 90-minute webinars where people drop off halfway through. Today’s audience wants quick, valuable, and engaging content. Sometimes there are exceptions, but this is usually when you're running a webinar for existing customers - those who already know, like and trust you.
💡 Best Practice: Keep your webinar to 45-60 minutes max, with 30-40 minutes of teaching and 10-15 minutes of pitching.
2. More Interaction, Less Monologue
People don’t just want to sit and listen — they want to engage. If your webinar feels like a long-winded lecture, you’ll lose attendees fast.
💡 Best Practice: Add polls, Q&A sessions, chat interactions and even small exercises to keep your audience actively involved.
3. Authenticity Wins Over Hype
Consumers today are savvier than ever. If your webinar feels like a sleazy sales pitch, they’ll click that “Leave Meeting” button faster than you can say “Wait, there’s more!”
💡 Best Practice: Lead with value. Make sure your training actually helps your audience, so they trust you when you present your offer.
4. Evergreen Webinars Are on the Rise
Live webinars are great, but evergreen (pre-recorded) webinars allow you to scale without constantly being “on.” You can set up a webinar once and have it work for you 24/7.
💡 Best Practice: Use a tool like EverWebinar to automate your webinar while still making it feel interactive and live.
How to Create a High-Converting Webinar
So now that we know webinars still work, let’s talk about how to make yours a success.
1. Choose A Webinar Topic That Solves A Real Problem
Your webinar should answer a specific pain point your audience has. A great formula to follow is:
📌 [How to] + [Achieve a result] + [Without common struggle]
Examples:
How To Launch A Profitable Online Course Without Overwhelm
How To Book More High-Paying Clients Without Paid Ads
The Easy Way To Build A Website That Sells (Without Being A Tech Expert!)
2. Structure Your Webinar for Maximum Impact
A winning webinar follows a proven structure:
- Hook (First 5 Minutes) – Introduce yourself and tell attendees what they’ll learn
- Content (30-40 Minutes) – Teach attendees something valuable, step by step
- Offer (10-15 Minutes) – Introduce your product/service... this should be the next best step for your viewers
- Q&A (Final 5-10 Minutes) – Answer objections and reinforce the value
3. Make It Easy to Take Action
Don’t just present your offer and hope attendees buy. Guide them toward the next step with clear, simple instructions.
Example CTA:
“Click the button below to enroll now and get instant access!”
A confused audience never buys — make it crystal clear what to do next.
Best Webinar Platform for 2025: WebinarJam And EverWebinar
Choosing the right webinar platform is crucial for your success. While there are many options, WebinarJam and EverWebinar are, in my opinion, hands-down two of the best for running high-converting webinars.
Why WebinarJam?
Best for live webinars – Great for interactive sessions with chat, polls and Q&A
Marketing-friendly – Features built-in email reminders, countdown timers and CTA buttons
Scalability – Works for small businesses and large audiences alike
Why EverWebinar?
Best for evergreen (pre-recorded) webinars – Automate your webinars and generate sales 24/7
Feels like a live experience – Includes simulated chat, live attendees count and scheduled replay options
Higher conversions – Evergreen webinars let you capture leads at any time instead of waiting for a live session
If you’re serious about using webinars to grow your business, WebinarJam and EverWebinar are the way to go.
Final Thoughts: Do Webinars Still Work?
Absolutely! When they're done right!
Webinars do still work in 2025 and no doubt beyond, but the key is adapting to how people consume content today. Keep them short, engaging and packed with value, and you’ll build trust, authority and sales — all on autopilot.
Ready to launch your first (or next) high-converting webinar? Cool! Take action today and start turning your knowledge into a sales-generating machine that your dream clients will thank you for.
Your audience is waiting, Lovely. Are you ready? 🌸
