Category Archives for Marketing

5 Simple Ways To Get More Customers Without Being Pushy

get more customers without being pushy

Image courtesy of PresenterMedia.com

Do you ever worry that you sound too pushy or salesy when trying to convert a potential client into a paying client?

Don’t be afraid to admit it …

It’s one of the biggest fears that many small business owners share so if this is you, you’re certainly not alone.

The fear of sounding salesy and pushy is very real.  However, there are many ways that you can gain new clients and customers without being pushy.

Nobody wants to buy from an annoying salesperson, so you want to make sure you are approaching your potential clients with a connection.  You want them to connect to you, your services, or your products.

The following are 5 top ways to get more customers without being pushy.

1. Focus on solving your potential customer’s problems rather than on you and your product/service.

Unless you are the owner, nobody cares about your company.  Perhaps not nobody, but pretty close to it. This may sound harsh, but it is true.  At least when it comes to your customers.  If they are coming to your business it is generally because of what it can offer them.

People care about finding answers to their problems.  They will find a company that shows they can do this.  Unfortunately, most small business owners make this mistake over and over again.  They are so excited about the potential new customer that they jump right in with the sales pitch.

Instead, take time to find out what pain points and problems your potential customer is facing.  This approach may take a bit more time than simply making a sales pitch, but you will be able to explain your product or service in a way that shows it solves that person’s problem.

They will be much more likely to purchase from you if they know what they are spending their money on will really help them.

2. Tell a story.

Everyone likes a good story.  You can truly make an impact with your potential customer by telling your story.  You are most likely in the business you are because you once had a need, desire, or interest in the services and products you are now selling.  (You may even still have those needs, desires and interests…if not, you may want to rekindle that flame.)

Telling a story also allows your potential client to make a connection with you or your service.  They will get to know more about you and see how your service or product can really help them solve their problem.

3. Connect with your audience and show that you genuinely care about them and in helping them.

People buy from people they can trust.  Building a connection with your potential customer will help them trust you more and believe that you genuinely care about helping them.

There are many ways to connect with your potential customer – you can share your story, ask them questions, and allow them to feel as though they are the only one in the world at the moment they are speaking or working with you.

Finding out what will help them the best will show that you care about them and are not going to simply offer your newest, shiniest product or service.

4. Where possible, let your potential customers talk more than you do.

get more customers without being pushy

Image courtesy of PresenterMedia.com

You can cut back on a lot of the pushiness by letting your potential customer do the talking.  You will find that this approach is much easier for both you and your prospect.

As they talk, ask them questions.  You will find out more information about them so you can honestly offer them the best solution  You will have more wins for you.

You do want to be careful about the questions you ask, though.  Make sure you are asking open ended questions so they can give you a complete response rather than a quick and simple yes or no.

Getting your prospect to talk more will also let you know if you and your product/service are the best option for them.  If not, tell them. They’ll appreciate your honesty and possibly become a potential reference for their friends who do fit your service.

5. Give great service, focus on building relationships with your customers (yes, even after the sale) and then to recommend you to their friends.

Always provide what you promised and a little more.  That little bit more can be a huge difference between a good service and a great service.  The little more can simply be showing that you want to build a relationship with them.

Having a client who feels they can trust you to solve their problems will help you serve them better and get even more customers.  After you have solved the problem for your customer, ask them to recommend you and write a testimonial.  Then, continue the relationship.  You can help them find the next product for their next problem or keep updated on their success after they have used your product.

Building a genuine connection with your client will help prevent you coming across as pushy.  You want them to have a connection with you or your product/service.  Using the five methods above will give you ultimate selling power without being salesy.

7 Reasons Your Sales Page Isn’t Working

website traffic magnetised

When you set up your website you no doubt expected it to bring in more business. If you haven’t seen that success yet you may well be disappointed and wondering what is keeping it from being successful. After all, the internet is full of stories about people who made their fortune from their websites.

 

Here are seven reasons why your website may not be working, focusing on your sales page in this article. See which ones apply to your business to get your website back on track.

1. Not enough traffic.

This is a common problem with new websites and new sales pages. People simply don’t know you have a web presence, or don’t know that they can buy from your page.

To help change this, be certain that your website address is included in all correspondence, social media and advertising, being sure to include the fact that they can purchase from your page. Even your email signature should direct readers to your site.

You may also want to include some content on your website that contains keywords related to your industry to help increase your search engine rankings. This can easily done by way of adding articles and specifically a ‘blog’ to your site.

With a little consistent time and attention, you can increase traffic to your site to boost your sales. Although there are dozens of different ways you can market your site, you probably don’t have time to do everything. So begin by choosing 3 marketing strategies and focus on doing those well.

2. Marketing to the wrong people.

It is critical to know your target audience, and to direct your advertising to that market.

For example, if you work for a business that sells athletic shoes, you wouldn’t advertise in a magazine for seniors. This is an obvious example, but it is important to examine where you’ve spent your advertising dollars as well as your social media strategy and your other marketing efforts to be certain you’re targeting the demographic that is looking for the product or service you offer.

3. No clear call to action.

Are you asking people to buy when they visit your site? Is it clear to them that ordering online is simple, and even easier than purchasing in person?

Make sure you compel people to buy and make certain that your online transaction instructions are clear and simple. Don’t assume that people know what to do, where to click or that they understand exactly what it is you’re offering them.

4. Too many calls to action.

Your website shouldn’t scream at people to buy from you. “Buy Now” appearing all over the place can really turn buyers off, and can even confuse people about which pages are meant as purchase pages.

In addition to being able to buy, perhaps you’re offering a number of products and/or services that can be purchased, as well as free downloads, resources and a newsletter (or other list of some sort) that readers can subscribe to.

It’s fine to make multiple products or offers available, but don’t make everything available from the one page. Spread things out. Have opt-in pages separate to your sales pages.

Typically, the more opportunity a person has to “click here”, the less likely they are to buy.

5. Poor Design.

It pays to use a professional web designer to ensure that your page is easy to understand and that choosing a product and checking out is clear and simple. Or if a professional web designer is out of your budget, use a good quality template of some sort so the main part of the design is taken care of for you.

For WordPress sites, I absolutely love the Thrive Themes and in particular, the Thrive Content Builder plug-in. It makes it so easy to create attractive, well-designed pages. (Note: These are affiliate links so if you make a Thrive purchase via one of these links I may receive a referral fee. There’s no obligation for you to purchase this product but if you do and it leads to me receiving a referral fee, Thank You in advance. This helps me to continue to provide great content and training while keeping costs to readers and students as low as possible!)

Make it easy to find the right product on your site and don’t create a lot of screens that a customer must navigate through in order to buy. If the site is cluttered or purchasing is difficult, many people will navigate away without completing a transaction.

6. Technical Issues.

Be certain that your site works well and works quickly. If the site is slow, times out, or has other technical issues, you will lose customers.

If you’re not sure what to do here, hire a web professional to test your site and see what can be done to optimise the site or the server it’s hosted on.

7. Poor Copywriting.

Wherever possible, hire a professional copywriter to write your web copy. Your site should be easy to read and understand… and written with your ideal customer in mind.

Instructions should be clear and simple to follow, without too much verbiage. If too much reading is involved, or if it’s not formatted appropriately many people will simply navigate away.

sales page isn't workingIt’s possible that your product isn’t what your market is looking for however before giving up on the product completely, make sure you examine each of the 7 common mistakes above. Test and measure your results as you go so you know what’s working and what isn’t.

Following these guidelines will give your products their best chance of being successful.

The Benefits Of Passive Income

There’s no doubt about it … having a passive income is a great idea. Having multiple streams of passive income is even better!

So, what is passive income?

Passive income is basically income that you generate without doing much for it on an on-going basis. For example, if you promote a product that gives you recurring commissions, you put a little effort into this initially, in promoting the product and making a sale. But then you sit back and relax while the on-going monthly commissions continue to flow in. That’s it in a very simple form.

Depending on the income stream, there is usually some on-going effort required. The main thing here though is that the income doesn’t rely on you working x amount of time in exchange for an hourly rate.

In fact, often the work you put in during those early days will be for $0 return at first, quite possibly requiring you to invest some money to get started. I know, that’s not sounding very exciting so far, but we’re getting to the good part. When done correctly, the pay-off will be that you then put less in over time but the profit can continue well into the future.

Now, the better option is to have multiple streams of passive income. This is where you’re earning an on-going passive income, but from multiple different sources.

Benefits of multiple streams of income

eggs in one basket

Image courtesy of Presenter Media

The reason passive income is so good pretty much goes without saying. But the point is that if you can focus on setting up a few sources of income in this way, it allows you to earn more without working more every single week.

By growing this type of income from different sources, it offers you added protection should one of those income streams suddenly stop. For example, if you’re earning an affiliate commission from a membership site and that membership site closes.

You’ve heard the saying “Don’t put all your eggs in one basket”, right?

Passive Income Ideas

Okay, so it’s pretty obvious that having multiple streams of income – passively – is the way to go. But how do you develop these?

Here’s a list of just some forms of passive income:

  • Create and sell a digital product
  • Create and sell physical products
  • Promote affiliate products – particularly ones with recurring income
  • Invest in real estate
  • Create some videos and upload to YouTube, enabling advertising
  • Invest in a business
  • Create and sell and online app
  • Create and sell software
  • Licensing your photos or images
  • Drop-ship via your own e-commerce site
  • Re-sell services online
  • Build an investment portfolio

That’s just the beginning!

Some of these will take more work to set up than others and some are a lot riskier. But they are all worth considering, depending on your current circumstances, your experience and skills and the amount of money you have available to begin with.

You may want to take some time to learn more about some of these systems and even invest in some training or professional advice too.

Don’t get me wrong – most, if not all, of these suggestions will take some effort to set up and some will take more time and focus to manage long-term.

However for the most part, either these need little on-going management once up and running or it’s not too difficult to appoint someone to manage these for you. Yes, you’ll need to pay someone if you want to outsource the management. But it can be done. Just make sure they’re doing a great job so you’re still making a profit after paying all necessary costs.

Whether you’re looking for some extra long-term income or are looking at multiple streams of income as your sole income, these ideas are all worth considering.

Someone who knows a fair bit about this sort of thing is Matt Taylor. His own income is derived from various sources, with a focus on online business models, and he now teaches others how to start their own online business.

Matt has offered to share with you his free video wherein he explains The 5 BIG Mistakes Most People Make When Starting an Internet Business. So if this is something you’re interested in doing, click the link below to watch Matt’s 10-minute video now. You’ll be glad you did.