Creating Service Packages That Clients Love

Written By Donna-Marie  |  Marketing 

Hey there, amazing entrepreneur!

Today, let's dive into the world of packaging your services, just like our talented friend, Jo.

Jo is a passionate graphic designer who absolutely adored crafting eye-catching images for her clients' marketing campaigns. As her business started flourishing, she found herself longing for more time freedom. That's when she began her journey into the realm of packages, and boy, did it change her life! πŸŽ¨πŸ’»

If you've ever wondered about the magic of service packages and how they can help you elevate your business, you’ll want to keep reading. Stick around, and I'll walk you through some valuable tips to kick-start your own journey of creating service packages.

create service packages

Discovering Your Package Potential

So, you've heard whispers about packages - those enchanting offerings that allow service professionals to boost their income without being tethered to their screens 24/7. If this piques your interest, then you're in the right place. Let's explore how you can create packages tailored to your unique skills and expertise.

1. Reflect on Your Client Requests

First things first, take a moment to ponder the most common requests you receive from your cherished clients. Are you a website designer often asked to create dazzling sales pages adorned with captivating graphics?

Perhaps you're a virtual assistant and your clients can't get enough of your talent for setting up mailing lists in Kartra.

Grab your trusty pen and paper, and jot down the top five tasks that frequently land on your plate.

Now, here's the exciting part – consider transforming one or more of these tasks into a delightful package.

What could that look like for you? Let your imagination run wild!

2. Focus on Your Favourites

As you explore these tasks with package potential, pay special attention to those that make your heart sing.

Build your package around services that genuinely light you up. After all, you want to be brimming with enthusiasm when you present your new package to prospective clients.

Avoid the temptation to design a package centered on tasks you loathe. Trust me on this; you'll find it challenging to close deals when you're dreading the work. Your clients can sense your lack of enthusiasm, and that's not the vibe we're going for here. πŸ˜‰

3. Rate Your Services

Now, it's time for a little self-assessment. Take a moment to rate each of your favourite tasks on a scale of 1 to 10. A "1" indicates a task you'd rather never encounter again, while a perfect "10" is the kind of work that makes you wake up each day with sheer excitement.

If you're relatively new to the service provider scene or feeling a tad frustrated with your work, you might find that most tasks fall somewhere in the middle, around a "5." This could be your wake-up call… a signal that it's time to revamp your offerings or attract clients better aligned with your business.

4. Seek Feedback

Don't hesitate to share your task evaluations with a fellow service provider or a trusted business mentor. Let them take a peek and offer their sage advice. Sometimes, another service provider can shed light on the fact that your services are top-notch, but you might need to fine-tune your client selection process.

Your business coach could also point out projects that play to your strengths. Embrace the wisdom and insights of those cheering for your success; they might unveil paths you've overlooked.

Embrace the Journey

Creating your package is a journey, so take your time. Craft it in a way that ensures you're only taking on projects that ignite your passion and fill you with boundless joy.

Remember, this is about designing a business that aligns with your dreams and aspirations, so enjoy the process!

Your journey into the world of packaging your services can lead to newfound freedom, fulfillment, and success. Trust in your abilities and embrace this exciting chapter in your entrepreneurial story. You've got what it takes, and I'm here cheering you on every step of the way! 🌟🌈πŸ’ͺ

About the author, Donna-Marie

Donna-Marie is an award-winning Entrepreneur, Author, Mentor and Content Marketing Specialist. Through her business, Jacaranda Business Support Services, she has been helping other small businesses to grow since 1998, with a knack for teaching systems that allow business owners to increase profits while working less.