ads that sell Archives - Grow A Business That Fits Your Life
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7 ways to get the most from your advertising dollar

Let’s face it, most traditional advertising doesn’t come cheap. So how can you make sure you get value for your money?

Here’s a few tips:

  1. Know who you are marketing to and where you will find them – what publications do they read? Where do they shop? What TV shows do they watch?
  2. Follow the AIDA formula – Attention, Interest, Desire, Action… that’s what you’re trying to create in your ads.
  3. Know the purpose of your ad. Do you want to educate people about your product/service, sell products, attract people to your website? Know what the aim is before you design your ad.
  4. Your headline should include your main selling point.
  5. Where possible, include your USP – Unique Selling Point; what is it that makes you different from your competitors?
  6. Sell the BENEFITS of your products/services, not the FEATURES.
  7. Make it easy for people to respond to your ad – include clear contact information.

This is just the tip of the iceberg when it comes to creating advertisements that sell.