“The people who receive the most are the ones who give the most. This is true of individuals, but also for businesses. If the focus is on how can we give the absolute best service, then the profits will follow. If a company is only focused on profits, they miss the big picture and will always be scurrying for business instead of having clients chasing them.”
Author: The Visionary Leader: How To Inspire Success From The Top Down
This is something I agree with whole-heartedly. Of course, your business must be profitable or there’s not a lot of point in running it. But if you focus on looking after your customers, providing solutions to their problems and giving value for money, along with good business management practices, then you’ll find that the business will be profitable anyway.