Who Is In Your Support Network?

support network

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Sometimes it can get lonely when you’re in business, especially if you work from home, by yourself. That’s why it’s essential to have a team of supportive people around you. Ideally, these people should include a mix of staff or team members, co-workers and colleagues, other business owners and mentors.

It’s good for all business owners to have a combination of each of the following in their support network.

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Family And Friends:

It’s really important that those closest to you are supportive of what you do. Often, these are the people who give you a reason for doing what you do. They may also be the ones who can help you through the tough times. The times when you wonder if it’s all worthwhile. (And there WILL be times like this.)

Unfortunately, not every business owner has the full support of their loved ones. Often, it’s because your family or friends love and care about you so much that they’re trying to protect you from what MAY go wrong.

Wherever possible, try to find at least two people close to you whom you can depend on to cheer you on when you need it.

And if you don’t have the support of those closest to you it’s even more important that you find others to help form your cheer squad (and give you a kick up the behind when you need it!)

Mentors:

Mentors can come in many forms but to me, mentors are usually those people who have already succeeded in an area that you want to succeed in. More importantly, they’re happy help you achieve your goals in that area too.

Relationships with mentors are often more of a professional nature but they may be friends too. They can be an informal relationship or a more formal mentoring arrangement such as through a coach or coaching program.

A mentor should be able to guide you in the right direction, but also cheer you on when things go well and offer honest feedback when you need it.

Other Business Owners:

business support network

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It’s also important that your support network include others who are on the same journey as you. In this instance, we’re looking at your business support network. So therefore it’s important to have other business owners you can discuss business issues with. (Keeping confidential information off-limits, of course).

Similarly, if you’re trying to lose weight you will often find it helps to be part of a community of others trying to lose weight so you can help each other. Or if you’re a new parent you may want to mingle with other parents.

An excellent way to connect with other business owners is via online forums and groups. There are many online groups and discussion forums – including Facebook groups. These are an ideal way to connect with other like-minded business owners.

A couple of things to keep in mind though … be very careful about what you post online. Sometimes it’s best to keep things general or save the more detailed nitty-gritty for more personal conversations with those you know you can trust.

Think about it. Do you really want your clients to stumble across your online posts complaining about certain customers? Or about the staffing or financial problems you’re having?

There are also many groups where members have the opportunity to mingle face-to-face.Look for some local business groups and Chambers of Commerce in your local area. These can be excellent for networking in general, finding new customers and getting leads and referrals.

But, perhaps more importantly, once you get to know some of the other members you may find one or two (or more if you’re really lucky) whom you ‘click’ with and a friendship develops. These people may well form part of the inner circle of your support network too.

Seminars:

Business and industry seminars can also be a brilliant way of forming a strong support network. You may discover some of the speakers at the seminars are ideal mentors for you. Often other attendees on a similar journey as you. Meaning that you can be a great support for each other too.

When you attend seminars, don’t be shy. Make the effort to say hello to a few people and start a conversation. I’ve met several colleagues and friends that way. Some connections lasted for just a short-time, where we worked on a particular project then drifted apart. But others have gone on to become close friends and we regularly have brainstorming sessions and the likes. Best of all, we know we can rely on each other for honest feedback.

Even if you don’t connect with anyone in particular at seminars and business events, often just the vibe you get from being there is enough to help keep you motivated and on track.

I consider myself to be extremely lucky. My greatest supporter is my son. He was 5 when I began this business and has always given unwavering support and encouragement. He’s also not too shy to give me a kick in the butt when I’ve needed it too!

I have also been blessed to have found some amazing mentors, colleagues and business friends along the way.

I’m sure you’ve got plenty to do each day but I strongly urge you to take just 5 minutes now to write a list of those people in your support network.

Who can you rely on when things aren’t going to plan and you need some advice?

Next, who can give you honest feedback when you need it?

Who will listen to you vent for just a few minutes, if necessary, before helping you find an appropriate solution to your problem?

Is there someone who you can help keep you accountable, to help you follow through and take the actions you plan to?

Who will join you in a happy dance or open a bottle of bubbles to help celebrate when you achieve success … even the little successes in your journey?

And just as importantly, who can you offer the same sort of support to?

No matter how committed you are to building a successful business, there’s no doubt that having a solid support network around you will improve your chances of success.

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7 Reasons Your Sales Page Isn’t Working

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When you set up your website you no doubt expected it to bring in more business. If you haven’t seen that success yet you may well be disappointed and wondering what is keeping it from being successful. After all, the internet is full of stories about people who made their fortune from their websites.

 

Here are seven reasons why your website may not be working, focusing on your sales page in this article. See which ones apply to your business to get your website back on track.

1. Not enough traffic.

This is a common problem with new websites and new sales pages. People simply don’t know you have a web presence, or don’t know that they can buy from your page.

To help change this, be certain that your website address is included in all correspondence, social media and advertising, being sure to include the fact that they can purchase from your page. Even your email signature should direct readers to your site.

You may also want to include some content on your website that contains keywords related to your industry to help increase your search engine rankings. This can easily done by way of adding articles and specifically a ‘blog’ to your site.

With a little consistent time and attention, you can increase traffic to your site to boost your sales. Although there are dozens of different ways you can market your site, you probably don’t have time to do everything. So begin by choosing 3 marketing strategies and focus on doing those well.

2. Marketing to the wrong people.

It is critical to know your target audience, and to direct your advertising to that market.

For example, if you work for a business that sells athletic shoes, you wouldn’t advertise in a magazine for seniors. This is an obvious example, but it is important to examine where you’ve spent your advertising dollars as well as your social media strategy and your other marketing efforts to be certain you’re targeting the demographic that is looking for the product or service you offer.

3. No clear call to action.

Are you asking people to buy when they visit your site? Is it clear to them that ordering online is simple, and even easier than purchasing in person?

Make sure you compel people to buy and make certain that your online transaction instructions are clear and simple. Don’t assume that people know what to do, where to click or that they understand exactly what it is you’re offering them.

4. Too many calls to action.

Your website shouldn’t scream at people to buy from you. “Buy Now” appearing all over the place can really turn buyers off, and can even confuse people about which pages are meant as purchase pages.

In addition to being able to buy, perhaps you’re offering a number of products and/or services that can be purchased, as well as free downloads, resources and a newsletter (or other list of some sort) that readers can subscribe to.

It’s fine to make multiple products or offers available, but don’t make everything available from the one page. Spread things out. Have opt-in pages separate to your sales pages.

Typically, the more opportunity a person has to “click here”, the less likely they are to buy.

5. Poor Design.

It pays to use a professional web designer to ensure that your page is easy to understand and that choosing a product and checking out is clear and simple. Or if a professional web designer is out of your budget, use a good quality template of some sort so the main part of the design is taken care of for you.

For WordPress sites, I absolutely love the Thrive Themes and in particular, the Thrive Content Builder plug-in. It makes it so easy to create attractive, well-designed pages. (Note: These are affiliate links so if you make a Thrive purchase via one of these links I may receive a referral fee. There’s no obligation for you to purchase this product but if you do and it leads to me receiving a referral fee, Thank You in advance. This helps me to continue to provide great content and training while keeping costs to readers and students as low as possible!)

Make it easy to find the right product on your site and don’t create a lot of screens that a customer must navigate through in order to buy. If the site is cluttered or purchasing is difficult, many people will navigate away without completing a transaction.

6. Technical Issues.

Be certain that your site works well and works quickly. If the site is slow, times out, or has other technical issues, you will lose customers.

If you’re not sure what to do here, hire a web professional to test your site and see what can be done to optimise the site or the server it’s hosted on.

7. Poor Copywriting.

Wherever possible, hire a professional copywriter to write your web copy. Your site should be easy to read and understand… and written with your ideal customer in mind.

Instructions should be clear and simple to follow, without too much verbiage. If too much reading is involved, or if it’s not formatted appropriately many people will simply navigate away.

sales page isn't workingIt’s possible that your product isn’t what your market is looking for however before giving up on the product completely, make sure you examine each of the 7 common mistakes above. Test and measure your results as you go so you know what’s working and what isn’t.

Following these guidelines will give your products their best chance of being successful.

 

 

 

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The Benefits Of Passive Income

There’s no doubt about it … having a passive income is a great idea. Having multiple streams of passive income is even better!

So, what is passive income?

Passive income is basically income that you generate without doing much for it on an on-going basis. For example, if you promote a product that gives you recurring commissions, you put a little effort into this initially, in promoting the product and making a sale. But then you sit back and relax while the on-going monthly commissions continue to flow in. That’s it in a very simple form.

Depending on the income stream, there is usually some on-going effort required. The main thing here though is that the income doesn’t rely on you working x amount of time in exchange for an hourly rate.

In fact, often the work you put in during those early days will be for $0 return at first, quite possibly requiring you to invest some money to get started. I know, that’s not sounding very exciting so far, but we’re getting to the good part. When done correctly, the pay-off will be that you then put less in over time but the profit can continue well into the future.

Now, the better option is to have multiple streams of passive income. This is where you’re earning an on-going passive income, but from multiple different sources.

Benefits of multiple streams of income

eggs in one basket

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The reason passive income is so good pretty much goes without saying. But the point is that if you can focus on setting up a few sources of income in this way, it allows you to earn more without working more every single week.

By growing this type of income from different sources, it offers you added protection should one of those income streams suddenly stop. For example, if you’re earning an affiliate commission from a membership site and that membership site closes.

You’ve heard the saying “Don’t put all your eggs in one basket”, right?

Passive Income Ideas

Okay, so it’s pretty obvious that having multiple streams of income – passively – is the way to go. But how do you develop these?

Here’s a list of just some forms of passive income:

  • Create and sell a digital product
  • Create and sell physical products
  • Promote affiliate products – particularly ones with recurring income
  • Invest in real estate
  • Create some videos and upload to YouTube, enabling advertising
  • Invest in a business
  • Create and sell and online app
  • Create and sell software
  • Licensing your photos or images
  • Drop-ship via your own e-commerce site
  • Re-sell services online
  • Build an investment portfolio

That’s just the beginning!

Some of these will take more work to set up than others and some are a lot riskier. But they are all worth considering, depending on your current circumstances, your experience and skills and the amount of money you have available to begin with.

You may want to take some time to learn more about some of these systems and even invest in some training or professional advice too.

Don’t get me wrong – most, if not all, of these suggestions will take some effort to set up and some will take more time and focus to manage long-term.

However for the most part, either these need little on-going management once up and running or it’s not too difficult to appoint someone to manage these for you. Yes, you’ll need to pay someone if you want to outsource the management. But it can be done. Just make sure they’re doing a great job so you’re still making a profit after paying all necessary costs.

Whether you’re looking for some extra long-term income or are looking at multiple streams of income as your sole income, these ideas are all worth considering.

Someone who knows a fair bit about this sort of thing is Matt Taylor. His own income is derived from various sources, with a focus on online business models, and he now teaches others how to start their own online business.

Matt has offered to share with you his free video wherein he explains The 5 BIG Mistakes Most People Make When Starting an Internet Business. So if this is something you’re interested in doing, click the link below to watch Matt’s 10-minute video now. You’ll be glad you did.

 

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