How Are Your Competitor Relationships?

I’d like you to take a moment to think about what sort of relationship you have with your competitors.

Do you even know who your main competitors are?

Within some industries there are thousands and thousands of competitors, within others there’s very few.

Now, if there’s a lot of competition in your market then maybe just look at the people who are your main competitors or who you might cross paths with at different events – perhaps at seminars, networking events, things like that.

The thing that I found really interesting is that a lot of people are very critical of their competition and may even put down their competition as a way of trying to gain more popularity and business for themselves.

Watch the video below to find out why I recommend doing the exact opposite … helping your competitors. Yes, really!

Or click here to watch this video direct in YouTube.


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The Benefits Of Surrounding Yourself With Winners

I have a question for you…

“Who do you hang out with and are they a good influence on you?”

Question number 2: “Are you a good influence on those you hang out with?”

Watch this video now to find out why I’m asking…

(Watch this video directly in YouTube here).

Or read on if you don’t like videos…

Now the reason I ask this is that, statistics show that a person takes on the qualities that are the average of the 5 people that they associate with the most.

So if you tend to spend a lot of time associating with people who are always complaining, perhaps they’ve never got enough money, everyone around them has problems and business isn’t so good, and the kids are always misbehaving and their husband’s driving them crazy – or wife’s driving them crazy…

Chances are, you’re going to start taking on their qualities too, if you haven’t already.

But if you’re hanging out with people who are successful, people who are happy and who are making a difference in this world and are more positive, chances are you’re going to be like that as well.

Okay? So just take some time when you finish watching this video to think about that.

Think about the 5 people you hang out with the most and whether or not they have similar traits and whether you’re picking up those traits as well.

If you don’t like what you come up with maybe it’s time to start thinking about who
you hang out with.

I don’t mean that you need to ditch all those people – especially not if they’re lifetime friends or family members or colleagues or even staff.

But it does indicate that maybe it would be good for you to start hanging out with some different people as well and spending more time, wherever possible, with those people with the qualities that you see as being good and that you would like to have. Or that you think you do have in yourself, okay?

It’s definitely something that I think is worthwhile.

Go and do that now. Think about the 5 people you spend the most time with and whether or not you need to make some changes to the type of people that you’re hanging out with
the most.

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Who Is Right When Experts Give Conflicting Advice?

I wanted to talk with you this week about something that happened to me earlier today.

I was watching some training videos from a number of different specialists in their topics and one of them recommended a program that they use for autoresponder messages … for sending emails and managing their database.

And they were going through some of the most popular systems and they said, “This is the one I use. Never, ever, ever use System B because it’s really bad and System C’s not much better. System A is the one that you want to use.”

Then 5 minutes later I’m watching a similar training video by another person who’s also a specialist in their field. But this time the person said, “Never, ever, ever use System A. It’s really bad. I’ve had nothing but problems with it. System B is brilliant and that’s the one I recommend you use.”

And then a 3rd person recommended a different program again.

It got me thinking … so many times we listen to people who are very good at what they do – whether you want to call them experts or gurus or specialists, whatever – they know their stuff and they’re having a lot of success in what they do.

This can be a real challenge in small business management … trying to then decide which advice to listen to.

In the video below I share some reasons as to WHY different leaders will offer conflicting advice and how you can decide which is right for you.

(Or watch this video direct in YouTube here).

I hope that helps you to understand why, sometimes, leaders in a particular industry will give conflicting advice on what they prefer or which is going to be the best system or the best way of doing something.


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How Do You Manage Overwhelm?

Do you ever find yourself in a sea of overwhelm?

You know those times when you’ve just got so many things to do and your to-do list just keeps getting longer and longer … for every item that you cross off your to-do list you’re adding another 3, 4 … maybe even half a dozen things to your list.

There’s so much to do and everything needs to be done NOW … you don’t know what to do first and it’s taking its toll on you emotionally (and often, physically too).

This is something that I’ve experienced but it’s also something that I’ve helped a lot of my clients to deal with as well.

In this week’s video I share my strategies to overcome this.


Or click here to watch this video in YouTube.

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Do You Know What Your Customers Really Want?

A quick question for you … how well do you understand your customers and what they 004_282want?

Keep in mind that what your customers want is not necessarily what they need and you’ll often find that people are more inclined to buy things or to use things that they want, rather than what they need.

There are some exceptions to this and sometimes people really don’t know what they need… or what they want for that matter.

But the important thing is that, as a business owner, you may not really know what they want.

Sometimes you might come up with this great idea or a great product and you love it and your friends and family all say that they love it too so you think it’s going to sell well … and it doesn’t.

Quite often it’s because although you think it will sell, your customers don’t want it.

Maybe it’s something you think they need – and maybe it’s something they DO need. Maybe it would be a huge, huge benefit for them in their lives, but if they don’t want it it’s going to be a hard sell.

So how can you find out what your customers really want… and how they want it?

Watch this week’s video to find out:

(Watch this video in YouTube here)

When you can provide products and services that your customers WANT that’s going to make your marketing a whole lot easier.

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