More and more business owners are becoming aware that they need to have an opt-in form on their website and are doing this now, which is great! (Although a lot are still not sure what to do with those subscribers … but we’ll cover that in another post).
But did you know you should have multiple website opt-in forms? In fact, there’s 4 different types of opt-in forms that I recommend most sites include.
These 4 must-have website opt-in forms are:
Did you know you should have multiple website opt-in forms? In fact, I recommend having 4 different types.
If your site has a sidebar on it – even if it’s only on certain pages, such as a blog page – then you should have an opt-in form within this sidebar. Preferably at the top of the sidebar.
Many autoresponder programs will allow you to create a form that will fit nicely into this section. Although it’s also okay to have compelling text and an image that, when clicked on, directs people to a dedicated opt-in page.
Oh, pop-ups … how people love to not-love these. (I don’t like using the word hate, so we’ll go with ‘not-love’ instead).
So many people say that pop-up forms are annoying but yet, opt-in forms within pop-ups often out-perform other types of website opt-in forms hands down. That’s why they’re still used so much … because they work!
The trick here though is to not make your pop-up annoying. Set it to show when someone is exiting your page, rather than as soon as they arrive on your page. Also, make sure that your offer is worthwhile. Meaning, make sure that you offer something of true value in exchange for asking people to enter their name and email address.
When done correctly, these are well received and will help you to keep in touch with your site’s visitors, rather than annoying them.
A word of caution though:
I like using the Thrive Leads plug-in to manage my opt-in pop-ups. It’s a paid plug-in, but well worth the investment. Using this gives you a lot of flexibility over what pages your pop-up displays on and much more.
While some people see the opt-in form in the sidebar and enter their details in there, others completely overlook this part of the site. But when someone has just finished reading some content on your site, often they’re keen to subscribe for updates. That way they won’t risk missing out on any new content you publish.
So if you have a blog on your site, add an opt-in form that displays at the end of each post to make it easy for interested readers to keep in touch. You can see one of these types of opt-in forms at the end of this blog post.
However if you don’t have a blog on your site, you may want to add an opt-in form to the bottom of other, more general pages on your site. (There are a number of plug-ins that you can use to do this on WordPress websites.)
This is one of your most important opt-in forms, where there is nothing else on the page except your opt-in form and a little information about the benefits of subscribing.
You can see an example of this type of page by clicking here.
One of the main reasons for having a dedicated opt-in page is so that you can promote it wherever might be relevant. For example, via your social media accounts, by emails, in newsletters, via PPC (Pay-Per-Click) ads, by affiliates and all sorts of other marketing strategies.
Important Note: Don’t add additional opt-in forms to dedicated opt-in pages or sales pages. You’ve already got a strong Call To Action on these pages (“subscribe” or “buy”) and adding another opt-in form via a pop-up or at the bottom of the page will be too distracting.
Do you ever get ready to sit down and begin writing blog posts, then stare at a blank screen wondering what on Earth to write about?
How do you get enough information to fill your blog?
Coming up with blog post ideas is a frustrating dilemma that many small business owners face. You know you should be writing blogs, but every time you sit down to write writer’s block takes over. Take a deep breath. You are not alone.
If you own a business and are helping customers solve problems, you have plenty of topics. You know what they are. The struggle is where to begin, how to draw on this information and how to write about them.
There are thousands of posts that you can write to fill your blog with valuable content. We’ll cover strategies on how to prioritise in another post. For now, here are 21 quick and easy ways to come up with blog content that will keep your audience engaged.
You most likely get questions from your customers all the time. If you jot down each question, you will find that many of them are similar in nature. Answer those questions in Q & A posts.
When you run a small business or begin your own, it’s generally because you had a need that wasn’t being met so you found a way to meet it. Now you are using those tools to help others. Which tools do you use on a regular basis that your customers will find helpful as well?
Write a post covering tips to help your customers from A to Z.
Your customers come to you for help; share information on what happens behind the scenes. Are you creating a new product? Then, give them a behind the scenes look at how or why you are creating it.
Customers love to hear how you struggled and found solutions. Share your journey with them through blog posts.
Create an infographic that shares statistics about your business or of resources used by others with the same struggles as your customers. Explain why and what research you did to create it.
Is there an article or book that you just finished reading that could help your customers? Write a review of it that tells your likes, dislikes and thoughts about the article or book.
Share your favorite quotes, quotes that help inspire your audience, or create your own quotes. Quotes are quick and easy to read.
Share a process that will help your audience solve a problem. Make sure you use photos to show the steps.
The term is more daunting than the actual article. A case study lays out the details of an event, process, or product.
If you own a business and are helping customers solve problems, you have plenty of topics. @DonnaMarieC
You receive questions daily from your customers, but are they always asking the right questions? In this post you write the questions they should be asking but aren’t and answer those questions.
Take a survey of your audience on a relevant topic and share the results. It could be a current event in the news or a new product you are thinking about creating.
List posts are simple, yet full of impact. They give your audience important information in a very easy to read format (similar to this post). It can be your favorite books, helpful websites, or apps that they need.
Similar to the list post this is a helpful post that your audience can easily use. Give them a step-by-step checklist they can check off as they work on solving their problem.
What is trending in your niche? Share what you are seeing or what others are seeing as current and upcoming trends.
Many small business owners try to stay away from this type of post, but sometimes it is a great way to spark a conversation or get to know your audience better. You can either take a side, or post both sides and ask your readers what they think?
Your customers want to know that you are human too. Share a deep personal story that they can relate to themselves.
Your blog does not have to always be niche specific. Sometimes you can get a good response by going off topic. A word of caution though … you want to know your audience when you do this. (You DO know your audience, don’t you?)
Have you been writing posts for a while? Link your best posts into an easy resource post. You can have “Best of” a specific topic or a year.
Challenge your audience to take a helpful action. You can also ask them to share via the comment section when they have completed the challenge and what their results were.
Share testimonials or the steps you took with one client to help them become successful.
Once you start thinking along these lines, no doubt you’ll find the blog post ideas start flowing. Sometimes they just keep coming then and you won’t be able to stop them!
This is the perfect time to start a list of blog post ideas that you can refer to for future content.
This week I had the sheer pleasure of interviewing two lovely ladies – Jane Hagarty and Deb Youngs – who are achieving amazing results through Joint Venture partnerships. I’ve known these ladies for some years now and have always been impressed by the care and guidance they consistently give to their customers. Actually, not just their customers. They show that same care to pretty much everyone they meet!
Because of the success they’ve been having within their own business and within their clients’ businesses, I was keen to interview them to find out more about what they’re doing. Perhaps more importantly… how they might be able to help you to grow your business.
So please set aside some time a.s.a.p. to listen to the interview below
Be warned though…
…you’ll want to listen to it all. It goes for 42 minutes but is worth investing that time. Grab a cuppa or a cold drink and have your notepad and pen ready so you can take notes.
There’s valuable gems shared throughout this interview, all the way to the end. Then Jane and Deb invite you to join them for some more detailed FREE training if you’d like to learn more.
Click the “play” arrow on the audio player below to listen to this interview now:
Click Here to register for the free Joint Venture webinar now: