A quick question for you … how well do you understand your customers and what they want?
Keep in mind that what your customers want is not necessarily what they need and
you’ll often find that people are more inclined to buy things or to use things that they want, rather than what they need.
There are some exceptions to this and sometimes people really don’t know what they need… or what they want for that matter.
But the important thing is that, as a business owner, you may not really know what they want.
Sometimes you might come up with this great idea or a great product and you love it and
your friends and family all say that they love it too so you think it’s going to sell well … and it doesn’t.
Quite often it’s because although you think it will sell, your customers don’t want it.
Maybe it’s something you think they need – and maybe it’s something they DO need. Maybe it would be a huge, huge benefit for them in their lives, but if they don’t want it it’s going to be a hard sell.
So how can you find out what your customers really want… and how they want it?
Earlier this week I received an email from a client looking for some advice on how to handle a particular problem they had.
Now what’s happened is, they had a website built for them. They found a web designer,
this person set up their hosting account, built the website and so forth.
They did an okay job at it, but now the web designer has disappeared and unfortunately, the business owner doesn’t have the access details for their site.
Whenever they wanted a change making they would email their web designer and the web designer would do all the work.
So this business owner now can’t access their hosting account, they can’t access their website, they have no idea how to go about accessing this information and they’re in a little bit of a pickle about it, as you can imagine.
Unfortunately, this is not a rare problem. I have seen it happen plenty of times before.
In this week’s video I discuss this issue … what you should do to prevent this sort of thing happening to you and how to resolve the issue if you do find yourself in this situation.
A question that I get asked about a lot is, “What do you do when you’ve got a small business but your family and friends aren’t supportive of you?”
Sadly, this is quite common, so if you’re in this position don’t feel alone. It doesn’t mean that you need to give up either.
This is something I can relate to very well as a lot of my family and friends weren’t particularly supportive of my business ideas in the early days. (I think they’ve since learned to let me do my own thing over the years).
I share more about my story getting started in business, and why I suspect they weren’t keen on my business plans, in the video below.
Quite often, loved ones aren’t reacting negatively because they doubt your ability to run a successful business. It’s often just that they’re concerned in case your business idea fails.
If this is something you have ever faced, hopefully my suggestions in the above video will help you too.
Please feel welcome to leave a comment below if you’d like to share your story of starting a business without 100% support of those closest to you.
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