No doubt we’ve all been there … some guru tells you how to do something for the best results, then another expert tells you to do the opposite!
Who do you listen to?
Well, sometimes it is possible that one of these people doesn’t really know what they’re talking about. However more often you’ll find they are, in fact, both correct.
You see, there are so many different business models and different reasons for doing things. So those pieces of conflicting advice may each be correct for THAT PARTICULAR BUSINESS MODEL.
For example, someone may tell you that they make a lot of money from having AdSense ads on their web site. Yet another leading marketer advises not to have any unnecessary ads on links on your site in order to achieve the best results from your site.
This is a classic example of both experts being correct. For some web sites including ads is a great way to make money online. While for sites set up for other purposes, it’s vital to have as few links on your site as possible.
So the first thing to do in this situation is to determine the aim of your web site. Is your aim to sell a product or service, to share information on a topic, to grow your database, to get industry recognition and credibility, for like-minded people to come together and share or to make money the easiest way possible?
Once you know the aim of your site, look for someone who’s able to advise on the best way to set up a web site for that particular purpose.
Once you are clear on the purpose of your site you’ll find it so much easier to know who to listen to.
Similarly, if the conflicting advice you’re receiving relates to your business in general, advertising or other forms of marketing … whatever area it relates to, again consider first what your main aim is.
You can, of course, try the different strategies for yourself and see which gives you the best results, but usually, from a general perspective, you’ll find the expert’s advice does work best for that particular model.
