Recently I shared some tips on what social media your customers are hanging out on and how to choose the best social media platforms. That is, the best social platforms for your market and your niche.
In this post I want to take that one step further.
Now you (hopefully!) have chosen the best social platforms for your business, do you know the best times to post on social media? Knowing this can make it easier and much more effective for you. Wouldn’t it be great if you could know the best days and times when your customers and potential customers are likely to be online, giving your posts a better chance of being seen?
The Infographic below, courtesy of Quick Sprout, gives and excellent summary of the best times to post on each of the most popular social media platforms.
Keep in mind however that this is a very general guide only. These best times to post on social media may vary depending on who your target market is. It’s worthwhile testing this out yourself by posting at different times throughout the day and measuring the response. But using this guide above is an excellent starting point.
Once you have a clearer idea of the best days and times to post to the social media platforms you’re using, chances are it won’t always be possible for you to be online at these exact times. So… what to do?
Where possible you can set up scheduling, so your own posts are shared at the best times. Tools such as Hootsuite, Buffer or Edgar can help you with that.
Following these suggestions and the ones on how to choose the best social media platforms to post on should give you clarity on what to do. The only thing left is to plan some time to take action and just do it!