I just read a post on the Tonic Gifts blog about how their trademark application for their logo was recently approved, prompting me to write about the topic.
Did you know that it’s not only names and logos that can be protected by trademarks, but you can also trademark things such as colours?
There has been a huge landmark case in Australia in recent years where two different chocolate companies use the same shade of purple in their marketing. One company successfully trademarked this shade as apparently, it is distinctively used by them. The other smaller company, who had also been using this shade of purple for some years, was required to change to another colour.
Trademarks can be words, images, colours, shapes, sounds or a combination of these.
Here’s to your success in small business…