Annette Piper has a post on her blog where she talks about planning to attend the upcoming Ironfest which got me thinking about expos.
Displays at expos and trade shows can be a great way to promote your business, products or services and to meet new customers and potential customers. They can also be a good way of meeting fellow industry professionals.
Many of these expos don’t come cheap so if you’re going to pay to be involved, you want to make sure you get the most for your dollar.
Before you start packing your display products, first decide what you want to achieve from the event. Do you want to sell lots of products? Maybe your aim is to gather contact details for leads… possible customers. Or do you want to educate the public about your products or industry? Knowing this will help you plan your display.
Here are a few tips for next time you have a display:
Here’s to your success in business…
Donna-Marie is an award-winning Entrepreneur, Author and Content Marketing Specialist. Through her business, Jacaranda Business Support Services, she has been helping other small businesses to grow since 1998, with a knack for teaching systems that allow business owners to increase profits while working less.