Yes, you read that headline correctly.
In order to make more money, don’t focus on the money.
Sometimes in business everything seems to be about the money. How much you’re making compared with how much you’re spending. To some extent, that’s fair enough. After all, you need to be making a profit otherwise there’s no point being in business.
But here’s a suggestion…
Try setting aside time for planning financially, to work out your budget and set your prices and so on. Then set aside regular times to review these things and make adjustments as necessary.
Then, outside of those times, forget about the money and focus on helping your customers and clients. Focus on really getting to know them and what they need, and on helping others and solving your customers’ problems.
Believe it or not, you’ll usually find that your customer relations will improve and profits will increase. All because you spent more time focusing on your customers and on truly provide products and/or services that helped them, instead of focusing on how much money you were making (or not making!)
