The way you package your business will have a direct impact on your success in small business. But packaging for small business goes way beyond the look and feel of a given product; packaging of your small business includes imaging of all aspects of it — everything that the outside world will see lends to the image you create, and so you need to pay attention to all details, large and small, when creating your business image.
What Will Your Image Say About You?
Before you can apply your packaging, imaging, and concepts across your business you need to decide what that image will be. For this, you need to first answer this question: “How do you want your business to be seen?”
Decide how you want people to perceive your business, services, personality and products. Will you be…
- Funky?
- Trendy?
- Modern?
- Arty?
- Corporate?
- Professional?
- Relaxed?
- Busy?
- Exciting?
- Old-fashioned?
- Traditional?
- Sophisticated?
Whatever it is you choose to portray, you need to keep that image as the focus of everything you produce.
Full-Business Packaging And Imaging
A business image is created through consistent packaging and communication. our overall business image and packaging should be giving out the same messages. As you move to create your image and possibly branding, you need to review every aspect of business to make sure that message is consistent. This means looking at everything from product or service invoices to the cars you drive and the clothing you and your employees wear. It means developing marketing that is consistent with your image and drafting policies for staff and representatives that dictate the presentation of your company to the world.
Think of everything that your clients see, and every interaction, and then formulate a plan for portraying your business’s image. Look at major and seemingly minor details, like:
- Building and office décor
- Website design
- Website content
- Product description
- Communicating with clients
- Marketing materials
- Ads
- Letterheads
- Dress codes
The most important considerations when creating your business image are message and consistency. You must focus the message you send, and then take steps to make sure it remains consistent. Make your business recognizable and predictable and give clients the confidence of knowing who and what they are buying into when they do business with you. Target your business by sending the messages that your clientele are receptive to, and that shows that you are committed to them.
