Keep in mind that what your customers want is not necessarily what they need and you’ll often find that people are more inclined to buy things or to use things that they want, rather than what they need.
There are some exceptions to this and sometimes people really don’t know what they need… or what they want for that matter.
But the important thing is that, as a business owner, you may not really know what they want.
Sometimes you might come up with this great idea or a great product and you love it and your friends and family all say that they love it too so you think it’s going to sell well … and it doesn’t.
Quite often it’s because although you think it will sell, your customers don’t want it.
Maybe it’s something you think they need – and maybe it’s something they DO need. Maybe it would be a huge, huge benefit for them in their lives, but if they don’t want it it’s going to be a hard sell.
So how can you find out what your customers really want… and how they want it?
Watch this week’s video to find out:
(Watch this video in YouTube here)
When you can provide products and services that your customers WANT that’s going to make your marketing a whole lot easier.