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Grow A Business That Fits Your Life
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Why Use WordPress To Build Your Website?

Why use WordPress to build your website?

If you’re wondering if WordPress is a suitable software to use to build your website, you are not alone. In fact, many business owners find it a huge struggle to find the best website builder.  Many business owners either:

1)      know their business needs a website, but they don’t have the time or the money to create one (or research it more and find someone to build it for them), or

2)      they already have a website, but it’s not what they want it to be and they constantly find themselves making excuses for it.

So if you can relate to this, like I said, you are not alone in this.  The best solution to both problems is to begin using WordPress as your website builder.

When considering the right builder for your website you usually must decide whether you want flexibility and functionality in the system, or if you want it to be user friendly.  The good news is that you do not have to sacrifice either factor with WordPress.

WordPress gives you all the flexibility and functionality you need while it remains user friendly.  Anyone, with only a few hours to dedicate to learning how to build their website can begin using WordPress immediately.

WordPress Makes Search Engine Optimization (SEO) Easy

WordPress is high on the search engine friendliness scale.  As a business owner, you want your website to rank high in search results.  Using WordPress as your website builder will help you do this.

There are several useful built-in features that do most of the work for you.  Options such as using headings, meta-tags, and other plug-ins (add-ons) as locations to insert your keywords will help you rank higher on search engines. I recommend adding the Yoast SEO plug-in to make it easy to optimize each of your site’s pages and posts for the search engines.

Mobile Responsive Themes

The advancement of mobile technology makes this a high priority for any business owner who wishes to succeed in business. Plus, it’s also something the search engines are looking for in a good website.

You need a website that is easily viewed on all mobile devices (mobile responsive) as well as desktops and laptops.  Increasingly people are beginning to check websites on the go from their cellphones, tablets, and other mobile devices.

If you are concerned about whether or not your website is mobile responsive, you do not have to do much more work than to find a theme on WordPress that is already mobile responsive.  You will save time and money trying to code mobile responsiveness into your website or create a second website.

Also, you can use Google’s free Mobile-Friendly Test to check if your site is mobile friendly. (Click here to access this free tool).

Synchronize Other Resources to Your WordPress Website

There are thousands upon thousands of plug-ins that you can add to your website that will give it additional features and functions.

One of the most important is that you can easily add plug-ins that connect to other online software such as autoresponder programs to automatically add all website subscribers to your mailing lists.

Also, you will find that there are options for plug-ins from most of the socially active companies that easily integrate into WordPress.

WordPress also allows you to connect all your social media platforms to your site without wasting time learning to code it in.

Ability to Schedule Posts for More Efficient Use of Your Time

You can write multiple posts at one time and schedule them to be published on a certain date and time.  This allows you to manage your time better if you want to block off a certain chunk of your time to write posts instead of having to make sure you write them so that they can go out in time.

For example, you can set aside one day each month – or every two to three months – to write and schedule all of the blog posts you’d like to share over that coming period. They won’t be visible to your blog’s readers until the scheduled date and time.

Upkeep and Management of Your Website is Easy

WordPress includes a updates feature which will allow you to update your plug-ins and themes quickly and easily. This can be done from within your dashboard.  It will also send you notifications about these updates so that you do not have to search for the update schedule.  Plus, you have the added ability to schedule automatic backups of your site.

Safe and Secure

Although the internet is an uncertain place, WordPress is created with security a top priority.  It is built to be safe and secure for all websites. There are also some great security plug-ins you can add to boost your site’s protection further.

Just be sure to keep your WordPress software, themes and plug-ins up-to-date. As an added safe-guard, schedule regular back-ups of your site.

WordPress is Free

This could be listed as your number one reason.  It is highly affordable for any business.  You can download, install, and modify it for free.  You just need your own domain name and hosting account to store your WordPress website’s files. Using your self-hosting site of choice, you can freely create any type of website.

These are only a few of the popular reasons why WordPress is highly recommended for any business, large or small.  It will become an extremely valuable resource for your business.  WordPress is affordable, while still allowing you the ability to create what you want using its wide range of themes, features, and plug-ins.

WordPress is a top content management system.  You can keep your website up to date, rank high in search engines, backup your website, and much more from its easy to use dashboard.

Is It Really Possible To Have A 4 Hour Work Week?

4 hour work week

Today’s news is rife with articles and books about having a successful business with a “4 hour work week”. That is, a business that only requires four hours of your time per week – or thereabouts. While this seems like a dream come true to many people, the fact is that it is rarely a reality, at least if you want to make a decent income.

The term “4 hour work week” was coined by Tim Ferriss, author of the aptly named The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich. Since its release, this book has inspired many other business owners to follow Tim’s lead.

Whether or not you ever get to a work week that is only four hours long, it is certainly possible to find ways to run a successful, lucrative business without it requiring an extraordinary number of hours of work on your part. When you take steps to put the right systems into place, many of the important tasks of keeping the business going can be handled without your direct input.

Here’s how to get started on your 4 hour work week:

1. Hire the right people.

If you aren’t going to be there to run your business day-to-day, it’s important that you hire a team who are trustworthy and competent to do so. You will need a right hand person to whom you can delegate the day-to-day activities that keep your business afloat. Hiring a few of the right people can really reduce the hours you must personally dedicate to your business.

2. Use contractors.

Many aspects of your business can be outsourced. Consider, for example, using a payroll company to manage your payroll, a bookkeeper to handle your bookkeeping, and a cleaning contractor to keep your office clean. Though you will have to pay for these services, it will free up a great deal of time.

Virtual Assistants, commonly referred to as VAs, can also be an integral part of this sort of business. There are Virtual Assistants that can look after almost any aspect of your business, including:

  • email management
  • customer service
  • website management
  • admin management
  • and much more.

3. Keep only the most critical business tasks for yourself, and delegate the others.

Decide how many hours you will work each day and use your calendar to block out time to take care of the tasks assigned to you. By beginning with the end in mind, you can ensure that you aren’t working more hours than you have planned.

Make sure you allot time for emergencies and unforeseen issues. No matter what type of business you have, these will crop up from time to time.

4. Make technology your friend.

There are many tools available to help you use your time productively. There’s also apps that can help you to keep in touch with your key team members. This allows them to keep you regularly updated on what you need to know.

You will also be able to automate many processes which will again save time. Plus, these automated processes mean that your business can continue to run smoothly with less input from you (or others).

In his “The 4 Hour Work Week” book, Tim Ferriss gives a lot of examples of tools, resources and systems that he’s used to achieve this goal. I recommend reading this book and implementing those of his suggestions you find work for you.

It’s important to note that few new business owners are able to make their businesses a success in just a few hours a week. Time and commitment are essential to get a business off the ground.

However, with commitment and attention to building a good team and putting the systems in place that will keep your business humming, it is most definitely possible and something that many people have begun to enjoy.

7 Ways To Use Webinars To Boost Your Business Profits

Ways to use webinars

Many people have heard of webinars – and most likely attended them too. But do you know the best ways to use webinars to boost your business profits?

Before we get dig deeper into how you can use webinars, let’s take a look at what webinars are.

What are webinars?

The name “webinar” comes from web seminars … or online seminars. So basically, they’re a seminar or meeting of some sort, but run over the internet rather than attendees having to get together in one physical location.

Webinars may be free or paid to attend. If you charge a fee, you could charge per-webinar or you might find it better to charge a single price that allows attendees to attend multiple webinars.

Whether or not you charge a fee or offer free webinars will depend on the purpose of your webinar, your business model and your marketing plan. In many cases, you can use a variety of both free and paid webinars.

7 Ways To Use Webinars:

1. Training

One of the 7 best ways to use webinars – and perhaps one of the most common – is for training. This could be for training of staff, team members, students, members and/or potential customers.

You can conduct live training and share information via a PowerPoint (or Keynote) type of presentation or you can share your computer screen. Often a combination of the two works well.

Plus, you can record the live webinar and make this training available later too, via video or an automated webinar.

2. Lead Generation

Depending on what webinar software you’re using and what autoresponder program you use, it’s usually possible to integrate the two. Which means, when people register to attend your webinar you are also building your list.

Webinars can be an ideal form of lead generation and often these people are more likely to buy your products or services. They’ve shown they’re interested in your topic and by committing to a payment of their time (and possibly dollars), they’re showing you that they’re serious.

3. Q&A Sessions

This is one of my favourites! Webinars are the perfect platform to run Q&A sessions for your customers, students or members. It’s also one of the most under-utilised ways of using webinars.

The fact is, very few people are doing these and of those who are, most aren’t doing them regularly or effectively. Can you imagine the difference this could make to your business if you had this advantage over your competitors?

Webinars are an ideal way to run Q&A sessions because you can take notes as you go and share them on your screen (a very helpful way to make sure your listeners don’t miss or mis-hear important points). Plus, you can share your screen to give more detailed answers, where appropriate. This allows attendees to see whatever is on your computer, such as websites, software, documents and such.

4. Product Demonstrations

Depending on your products and services, it may be possible to show product demonstrations via webinars. While some products may benefit from video or live demonstrations, webinars are often suitable for others, especially services.

Allowing audience interaction means that people can have their questions answered then and there. You can also include surveys and polls to gauge viewers’ feedback or get suggestions for improvements.

5. Product Launch

Product launches and webinars can go hand in hand, especially if you use the webinar as an opportunity to give your VIP customers, or all of your subscribers, advanced access to your product. You can do this via a live webinar, where the live interaction helps to build the excitement.

6. Product/Service Sales

Webinars can be used extremely well for selling your products and services. One of the most important things here though is not to just sell and expect people to buy.

A webinar is a great way to give potential customers a sample of what they can expect when working with you. So make sure that the main part of your webinar is not about ‘selling’. It needs to be focused on training or educating. Offer information that is truly valuable to your viewers.

After you’ve offered value and viewers get an idea of who you are and what your expertise is, THEN you can let them know how you can help them further.

7. Interviews

Interviewing those with expertise to share within your industry – or interviewing your team members – is a great way to share valuable content. While there are several ways of conducting interviews, webinars are one of the most effective. The main benefit is that it allows for interaction with listeners and creates a visual element to help reinforce important points.

You can also record the interview and make it available later in a video, text or audio format, letting customers/subscribers choose the format they prefer.

Benefits Of Webinars:

There are many benefits of running webinars, including:

  • sharing of knowledge (yours, a team member’s or your guest’s)
  • keeping customers – or potential customers – informed
  • ability to offer VIP sessions to your best customers
  • helping you to build authority and credibility
  • making money – webinars typically convert very well
  • being a great form of content that provides many opportunities for leverage and re-purposing
  • being able to be run from home … or while away

There is no doubt that webinars can be an integral part of your business. How you use them is up to you. But if you aren’t already using webinars within your business, I highly recommend you start doing so soon, before your competitors leave you behind.

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