If you’re wondering if WordPress is a suitable software to use to build your website, you are not alone. In fact, many business owners find it a huge struggle to find the best website builder. Many business owners either:
1) know their business needs a website, but they don’t have the time or the money to create one (or research it more and find someone to build it for them), or
2) they already have a website, but it’s not what they want it to be and they constantly find themselves making excuses for it.
So if you can relate to this, like I said, you are not alone in this. The best solution to both problems is to begin using WordPress as your website builder.
When considering the right builder for your website you usually must decide whether you want flexibility and functionality in the system, or if you want it to be user friendly. The good news is that you do not have to sacrifice either factor with WordPress.
WordPress gives you all the flexibility and functionality you need while it remains user friendly. Anyone, with only a few hours to dedicate to learning how to build their website can begin using WordPress immediately.
WordPress is high on the search engine friendliness scale. As a business owner, you want your website to rank high in search results. Using WordPress as your website builder will help you do this.
There are several useful built-in features that do most of the work for you. Options such as using headings, meta-tags, and other plug-ins (add-ons) as locations to insert your keywords will help you rank higher on search engines. I recommend adding the Yoast SEO plug-in to make it easy to optimize each of your site’s pages and posts for the search engines.
The advancement of mobile technology makes this a high priority for any business owner who wishes to succeed in business. Plus, it’s also something the search engines are looking for in a good website.
You need a website that is easily viewed on all mobile devices (mobile responsive) as well as desktops and laptops. Increasingly people are beginning to check websites on the go from their cellphones, tablets, and other mobile devices.
If you are concerned about whether or not your website is mobile responsive, you do not have to do much more work than to find a theme on WordPress that is already mobile responsive. You will save time and money trying to code mobile responsiveness into your website or create a second website.
You need a website that is easily viewed on all mobile devices (mobile responsive) as well as desktops and laptops.
There are thousands upon thousands of plug-ins that you can add to your website that will give it additional features and functions.
One of the most important is that you can easily add plug-ins that connect to other online software such as autoresponder programs to automatically add all website subscribers to your mailing lists.
Also, you will find that there are options for plug-ins from most of the socially active companies that easily integrate into WordPress.
WordPress also allows you to connect all your social media platforms to your site without wasting time learning to code it in.
You can write multiple posts at one time and schedule them to be published on a certain date and time. This allows you to manage your time better if you want to block off a certain chunk of your time to write posts instead of having to make sure you write them so that they can go out in time.
For example, you can set aside one day each month – or every two to three months – to write and schedule all of the blog posts you’d like to share over that coming period. They won’t be visible to your blog’s readers until the scheduled date and time.
WordPress includes a updates feature which will allow you to update your plug-ins and themes quickly and easily. This can be done from within your dashboard. It will also send you notifications about these updates so that you do not have to search for the update schedule. Plus, you have the added ability to schedule automatic backups of your site.
Although the internet is an uncertain place, WordPress is created with security a top priority. It is built to be safe and secure for all websites. There are also some great security plug-ins you can add to boost your site’s protection further.
Just be sure to keep your WordPress software, themes and plug-ins up-to-date. As an added safe-guard, schedule regular back-ups of your site.
This could be listed as your number one reason. It is highly affordable for any business. You can download, install, and modify it for free. You just need your own domain name and hosting account to store your WordPress website’s files. Using your self-hosting site of choice, you can freely create any type of website.
These are only a few of the popular reasons why WordPress is highly recommended for any business, large or small. It will become an extremely valuable resource for your business. WordPress is affordable, while still allowing you the ability to create what you want using its wide range of themes, features, and plug-ins.
WordPress is a top content management system. You can keep your website up to date, rank high in search engines, backup your website, and much more from its easy to use dashboard.
Donna-Marie is an award-winning Entrepreneur, Author and Content Marketing Specialist. Through her business, Jacaranda Business Support Services, she has been helping other small businesses to grow since 1998, with a knack for teaching systems that allow business owners to increase profits while working less.