Do you ever get ready to sit down and begin writing blog posts, then stare at a blank screen wondering what on Earth to write about?
How do you get enough information to fill your blog?
Coming up with blog post ideas is a frustrating dilemma that many small business owners face. You know you should be writing blogs, but every time you sit down to write writer’s block takes over. Take a deep breath. You are not alone.
If you own a business and are helping customers solve problems, you have plenty of topics. You know what they are. The struggle is where to begin, how to draw on this information and how to write about them.
There are thousands of posts that you can write to fill your blog with valuable content. We’ll cover strategies on how to prioritise in another post. For now, here are 21 quick and easy ways to come up with blog content that will keep your audience engaged.
You most likely get questions from your customers all the time. If you jot down each question, you will find that many of them are similar in nature. Answer those questions in Q & A posts.
When you run a small business or begin your own, it’s generally because you had a need that wasn’t being met so you found a way to meet it. Now you are using those tools to help others. Which tools do you use on a regular basis that your customers will find helpful as well?
Write a post covering tips to help your customers from A to Z.
Your customers come to you for help; share information on what happens behind the scenes. Are you creating a new product? Then, give them a behind the scenes look at how or why you are creating it.
Customers love to hear how you struggled and found solutions. Share your journey with them through blog posts.
Create an infographic that shares statistics about your business or of resources used by others with the same struggles as your customers. Explain why and what research you did to create it.
Is there an article or book that you just finished reading that could help your customers? Write a review of it that tells your likes, dislikes and thoughts about the article or book.
Share your favorite quotes, quotes that help inspire your audience, or create your own quotes. Quotes are quick and easy to read.
Share a process that will help your audience solve a problem. Make sure you use photos to show the steps.
The term is more daunting than the actual article. A case study lays out the details of an event, process, or product.
If you own a business and are helping customers solve problems, you have plenty of topics. @DonnaMarieC
You receive questions daily from your customers, but are they always asking the right questions? In this post you write the questions they should be asking but aren’t and answer those questions.
Take a survey of your audience on a relevant topic and share the results. It could be a current event in the news or a new product you are thinking about creating.
List posts are simple, yet full of impact. They give your audience important information in a very easy to read format (similar to this post). It can be your favorite books, helpful websites, or apps that they need.
Similar to the list post this is a helpful post that your audience can easily use. Give them a step-by-step checklist they can check off as they work on solving their problem.
What is trending in your niche? Share what you are seeing or what others are seeing as current and upcoming trends.
Many small business owners try to stay away from this type of post, but sometimes it is a great way to spark a conversation or get to know your audience better. You can either take a side, or post both sides and ask your readers what they think?
Your customers want to know that you are human too. Share a deep personal story that they can relate to themselves.
Your blog does not have to always be niche specific. Sometimes you can get a good response by going off topic. A word of caution though … you want to know your audience when you do this. (You DO know your audience, don’t you?)
Have you been writing posts for a while? Link your best posts into an easy resource post. You can have “Best of” a specific topic or a year.
Challenge your audience to take a helpful action. You can also ask them to share via the comment section when they have completed the challenge and what their results were.
Share testimonials or the steps you took with one client to help them become successful.
Once you start thinking along these lines, no doubt you’ll find the blog post ideas start flowing. Sometimes they just keep coming then and you won’t be able to stop them!
This is the perfect time to start a list of blog post ideas that you can refer to for future content.
This week I had the sheer pleasure of interviewing two lovely ladies – Jane Hagarty and Deb Youngs – who are achieving amazing results through Joint Venture partnerships. I’ve known these ladies for some years now and have always been impressed by the care and guidance they consistently give to their customers. Actually, not just their customers. They show that same care to pretty much everyone they meet!
Because of the success they’ve been having within their own business and within their clients’ businesses, I was keen to interview them to find out more about what they’re doing. Perhaps more importantly… how they might be able to help you to grow your business.
So please set aside some time a.s.a.p. to listen to the interview below
Be warned though…
…you’ll want to listen to it all. It goes for 42 minutes but is worth investing that time. Grab a cuppa or a cold drink and have your notepad and pen ready so you can take notes.
There’s valuable gems shared throughout this interview, all the way to the end. Then Jane and Deb invite you to join them for some more detailed FREE training if you’d like to learn more.
Click the “play” arrow on the audio player below to listen to this interview now:
Click Here to register for the free Joint Venture webinar now:
Without a doubt, there’s a lot of jobs for business owners to keep on top of, regardless of the type of business you have. However, using the right business management tools can simplify tasks no end.
This concept is generally easily understood for physical things, such as a tradie having the correct building tools or a baker having the best baking tools. But there’s many other tools that are often overlooked, that can help simplify your business management no end.
Just a little time spent sourcing and setting up the right business management tools will usually save you much more time in the long run. Plus, you’ll often appear (rightly so!) more professional and may improve the service you’re giving to your customers.
Just a little time spent sourcing the right tools to simplify business will usually save you much more time in the long run. @DonnaMarieC
There’s a huge range of software, too and apps to help improve your business’ – and personal – productivity. The best one(s) for you will depend on the type of business you run but also on your own personal preferences. There’s some programs that some of my friends and colleagues rave about that just confuse and bore me. I find trying to use them takes up more time than managing the tasks manually.
So based on my personal experiences, what I suggest is that you look for tools that others are recommending and give them a try, but don’t waste hours trying to figure it out. Either find someone who loves that tool and is using it successfully and ask them to show you the basics, or see if the product’s support team have some tutorials that can help you.
If you find it’s not simplifying things for you or making your business more efficient, it may not be the right tool for you.
This 9 Vital Productivity Tools article on Inc.com gives a good overview of some good productivity apps to look at.
Additionally, have a look at the following sites:
Do your customers need to make appointments with you or your business? Do you have regular appointments with others, be that clients, team members or colleagues?
If so, you may find an online appointment booking program or app helpful. This is a particularly helpful way of avoiding back and forth to figure out what times suit you best. You can simply send relevant people a link to your booking calendar and they can see your available times then book themselves in.
There’s various ways you can add to the automation process of this task, adding the bookings to your calendar and following up with emails and or SMS messages.
You may be pleasantly surprised how much time an appointment booking program saves you!
I previously wrote more about this topic and some of the top appointment setting services (click here for more on this).
Bookkeeping and records management can be a pain for many business owners, but an absolute necessity too. Even if you outsource this – which I strongly suggest you do – there’s still things you and other business team members will need to do. For example, making sure that appropriate receipts are received and stored as required and in making sure your bookkeeper and/or accountant have all the necessary information.
This is much easier than ever to manage now however. Xero bookkeeping software in particular has a lot of apps and tools that can be used to help simplify your account management. So make sure you discuss this with your bookkeeper and accountant to see what tools might be available for your business, appropriate to whatever bookkeeping, invoicing or account management software you use.
There’s numerous tools that can make it easier for you to manage your content marketing too, from coming up with ideas for new content to actually creating it.
For more details on the tools I use and recommend, make sure you download my Top 11 Tools For Content Marketers report at the end of this article.
Without a doubt, technology can be used in many ways to simplify our business management, so please be sure to spend just a little time in trying some of the many available tools to find what works for you. Better yet, outsource this task! Many VAs (Virtual Assistants) will be familiar with a lot of these tools and will be able to offer their recommendations.