Do you ever find it difficult staying motivated because you’re working hard, doing everything you should, everything everyone else is saying you should do … but you’re not seeing the pay-offs?
I know how that feels. In fact, I’m sure most people would feel like that from time to time. Sadly, this is the reason many people give up.
They believe they just don’t have what it takes to succeed with this project. Or perhaps the system (whatever it is they’re doing to reach their goals) simply doesn’t work … or doesn’t work any more.
Or they think maybe they are just missing that ‘secret’ … the key that will make everything suddenly fall into place.
Because you’re reading this, I’m going to assume that you don’t fit into that category of people who give up and that’s great. Too many people give up when they didn’t realise they were so close to achieving their goal!
There’s many reasons why things may not be working. It might be that you missed one important step. Or perhaps you think you’re doing everything right but aren’t yet experienced enough to see where you’re going wrong. Sometimes we can expect results too quickly and may just need to be a little more patient or realistic.
Whatever the reason, you need motivation if you’re going to keep going.
The video below is by Marie Forleo, an absolute dynamite when it comes to running a successful business. In this video she shares some proven tips on how to stay motivated – especially when the hard work isn’t paying off. I encourage you to watch this video and pay attention to its messages. Even if you don’t need help staying motivated now, these insights will come in handy at some stage of your business and life.
I hope you found that video as helpful as I have – especially the part about “focus on the action itself, not the outcome.”
Do I need a social media manager?
What is a social media manager?
How do I find a good social media manager?
These are a few of the big questions that may well be running through your head as you are preparing your next marketing campaign.
Many people thought “social media” was just going to be a fad. In fact, my friend and colleague, Ingrid Cliff from Heart Harmony Communications, and I ran some social media workshops for small business owners back in 2007. At that time, one of the common responses we received was, “That seems very interesting. But I don’t think it will take off.”
However it has turned into an integral part of most marketing plans. If you are one of the business owners wondering if you need to hire a social media manager or how to hire one, you first need to know what a social media manager is and how they can benefit you.
Not every business needs a social media manager. If you find that you are missing out on potential business because you are spending too much time trying to learn or engage on social media, then it is time to hire a social media manager. Whether you are a large company or a small business working out of your garage, then a social media manager could benefit you.
If you are spending too much time trying to learn social media, hire a social media manager.
The thing that you, as a business owner, need to know is that social media managers are not there to simply post and reply to your customers and potential customers. They are not there to do what you could most likely do on your own. They are there to take you and your business to a whole new level.
A great social media manager will know how to:
You want your social media manager to help in all aspects of your social media marketing plan. In addition to the list above, you want them to be creative and self-motivated. You may have specific posts you want to go out, but they are there to help by knowing your brand and creating their own posts for your business.
If you have decided that you need a social media manager, then your next step is to find one that is a good fit for you and your company. Hiring that kid who grew up in the social media age may sound very promising, but it may not be your best option. They may know how to use social media, but are they able to effectively use it as a part of a marketing plan?
You may well find that someone over the age of 40 is better qualified so do not let age play a factor in your decision. Instead, look at their mindset, integrity, and marketing capabilities. You will quickly be able to decide who is a good fit for your business and qualified as an expert on managing social media by asking a series of seven questions.
So, if you know it’s time to hire someone to manage your social media accounts, look for potential candidates and ask them the 7 questions above. The answers they give you will help you to know if they are suitable for your role.
If you’re just starting out with using Facebook for business, make a date to attend Dani Taylor’s Social Active webinar. It’s all online and worthwhile viewing. On this webinar Dani shares her expertise to help you market your business on Facebook.
Click the banner below for more details and make sure you take lots of notes!
More and more business owners are becoming aware that they need to have an opt-in form on their website and are doing this now, which is great! (Although a lot are still not sure what to do with those subscribers … but we’ll cover that in another post).
But did you know you should have multiple website opt-in forms? In fact, there’s 4 different types of opt-in forms that I recommend most sites include.
These 4 must-have website opt-in forms are:
Did you know you should have multiple website opt-in forms? In fact, I recommend having 4 different types.
If your site has a sidebar on it – even if it’s only on certain pages, such as a blog page – then you should have an opt-in form within this sidebar. Preferably at the top of the sidebar.
Many autoresponder programs will allow you to create a form that will fit nicely into this section. Although it’s also okay to have compelling text and an image that, when clicked on, directs people to a dedicated opt-in page.
Oh, pop-ups … how people love to not-love these. (I don’t like using the word hate, so we’ll go with ‘not-love’ instead).
So many people say that pop-up forms are annoying but yet, opt-in forms within pop-ups often out-perform other types of website opt-in forms hands down. That’s why they’re still used so much … because they work!
The trick here though is to not make your pop-up annoying. Set it to show when someone is exiting your page, rather than as soon as they arrive on your page. Also, make sure that your offer is worthwhile. Meaning, make sure that you offer something of true value in exchange for asking people to enter their name and email address.
When done correctly, these are well received and will help you to keep in touch with your site’s visitors, rather than annoying them.
A word of caution though:
I like using the Thrive Leads plug-in to manage my opt-in pop-ups. It’s a paid plug-in, but well worth the investment. Using this gives you a lot of flexibility over what pages your pop-up displays on and much more.
While some people see the opt-in form in the sidebar and enter their details in there, others completely overlook this part of the site. But when someone has just finished reading some content on your site, often they’re keen to subscribe for updates. That way they won’t risk missing out on any new content you publish.
So if you have a blog on your site, add an opt-in form that displays at the end of each post to make it easy for interested readers to keep in touch. You can see one of these types of opt-in forms at the end of this blog post.
However if you don’t have a blog on your site, you may want to add an opt-in form to the bottom of other, more general pages on your site. (There are a number of plug-ins that you can use to do this on WordPress websites.)
This is one of your most important opt-in forms, where there is nothing else on the page except your opt-in form and a little information about the benefits of subscribing.
You can see an example of this type of page by clicking here.
One of the main reasons for having a dedicated opt-in page is so that you can promote it wherever might be relevant. For example, via your social media accounts, by emails, in newsletters, via PPC (Pay-Per-Click) ads, by affiliates and all sorts of other marketing strategies.
Important Note: Don’t add additional opt-in forms to dedicated opt-in pages or sales pages. You’ve already got a strong Call To Action on these pages (“subscribe” or “buy”) and adding another opt-in form via a pop-up or at the bottom of the page will be too distracting.