Keeping Small Business Simple
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BIG Question: How can I get more traffic to my website?

How can I get more traffic to my website?

I’ve been helping business owners grow their businesses for almost 20 years now and there’s one question I get asked more than any other. That is:

“How can I get more traffic to my website?”

Now to be honest, that’s probably not the right question to be asking. Getting more traffic doesn’t necessarily mean anything. If it’s the wrong type of traffic, all it means is that you get more people visiting your site (and possibly leaving again before even reading a single word!)

What you really want to know is:

“How can I get more quality traffic to my site;
visitors who like what I offer and who will buy my products or services?”

Am I right?

What’s The Answer?

Well, the short answer here is that there are a number of things you can do and some traffic generation strategies are going to work better than others for some markets. There are also strategies that might work for a little while, but then something changes and they’re no longer as effective.

Or in some instances, they can cause LESS traffic to come to your site. Take, for example, some of the now-outdated back-linking and black-hat SEO strategies that were so popular just a few years ago.

Then Google made some tweaks to their search algorithms and overnight, 1,000s of websites lost their high-ranking positions in the search results or were removed from the search results altogether.

Some online business owners who relied on that traffic lost their entire income stream quite literally overnight. (HINT: Don’t put all your eggs in one basket … or one income stream. More on this another time.)

What I’ve been working on in recent months is a system that helps you to not only get more traffic to your website, but to also increase your leads, subscribers, customers, repeat customers and referrals. All this then leads to an increase in profits as well as helping you (or your business) become a leader within your industry. Or as an INFLUENCER.

Actually, it’s a system that I’ve been using with great success for years now, with solid foundations that will last long-term. But in recent months I’ve been documenting the process and refining it further. I want to make it as easy as possible for others to implement too.

New Video Coming Soon:

Now I’m working on a fantastic video for you, to explain this system in the simplest way possible.

This video contains my answer to that most-asked question:

“How can I get more traffic to my website?”

I hope to have this video ready for you by next Tuesday. If you’re subscribed to my email list for updates, keep an eye on your inbox then. If you’re not already a subscriber but would like to receive updates via email, enter your details in the form in the top-right of the sidebar of this page. That way you won’t miss out.

101 Tasks You Can Outsource

tasks you can outsource

One of the questions I get asked a lot from small business owners is, “What tasks can I outsource?”

Without a doubt, there’s a LOT of things to do when you are a small business owner – whether you’re a solo-preneur or run a micro or small business. However often smaller business owners don’t have the budget to be able to employ help on a full-time or even part-time basis.

This is where “outsourcing” can be so helpful. Outsourcing simply means that you hire freelancers, contractors or other business owners to do certain tasks for you. This could be anything from hiring a graphic designer for a one-off design project to hiring a Virtual Assistant (VA) who helps with your admin assistance on a weekly basis, as needed.

In answer to that often-asked question of “What tasks can I outsource?” I’ve created a video for you. It’s called 101 Tasks You Can Outsource and – not surprisingly – I talk you through 101 tasks that many business can be, and should be, outsourcing.

Click the “play” button on the video below to watch the 101 Tasks You Can Outsource video now.

I know this sort of “list” in a video can be handy to have as a text document too. So if you would prefer a summary of these 101 tasks you can download, click the link below to download the PDF summary:

101 Tasks You Can Outsource

I sincerely hope you find this helpful and that it helps you to develop and grow your business.

Why Use WordPress To Build Your Website?

Why use WordPress to build your website?

If you’re wondering if WordPress is a suitable software to use to build your website, you are not alone. In fact, many business owners find it a huge struggle to find the best website builder.  Many business owners either:

1)      know their business needs a website, but they don’t have the time or the money to create one (or research it more and find someone to build it for them), or

2)      they already have a website, but it’s not what they want it to be and they constantly find themselves making excuses for it.

So if you can relate to this, like I said, you are not alone in this.  The best solution to both problems is to begin using WordPress as your website builder.

When considering the right builder for your website you usually must decide whether you want flexibility and functionality in the system, or if you want it to be user friendly.  The good news is that you do not have to sacrifice either factor with WordPress.

WordPress gives you all the flexibility and functionality you need while it remains user friendly.  Anyone, with only a few hours to dedicate to learning how to build their website can begin using WordPress immediately.

WordPress Makes Search Engine Optimization (SEO) Easy

WordPress is high on the search engine friendliness scale.  As a business owner, you want your website to rank high in search results.  Using WordPress as your website builder will help you do this.

There are several useful built-in features that do most of the work for you.  Options such as using headings, meta-tags, and other plug-ins (add-ons) as locations to insert your keywords will help you rank higher on search engines. I recommend adding the Yoast SEO plug-in to make it easy to optimize each of your site’s pages and posts for the search engines.

Mobile Responsive Themes

The advancement of mobile technology makes this a high priority for any business owner who wishes to succeed in business. Plus, it’s also something the search engines are looking for in a good website.

You need a website that is easily viewed on all mobile devices (mobile responsive) as well as desktops and laptops.  Increasingly people are beginning to check websites on the go from their cellphones, tablets, and other mobile devices.

If you are concerned about whether or not your website is mobile responsive, you do not have to do much more work than to find a theme on WordPress that is already mobile responsive.  You will save time and money trying to code mobile responsiveness into your website or create a second website.

Also, you can use Google’s free Mobile-Friendly Test to check if your site is mobile friendly. (Click here to access this free tool).

Synchronize Other Resources to Your WordPress Website

There are thousands upon thousands of plug-ins that you can add to your website that will give it additional features and functions.

One of the most important is that you can easily add plug-ins that connect to other online software such as autoresponder programs to automatically add all website subscribers to your mailing lists.

Also, you will find that there are options for plug-ins from most of the socially active companies that easily integrate into WordPress.

WordPress also allows you to connect all your social media platforms to your site without wasting time learning to code it in.

Ability to Schedule Posts for More Efficient Use of Your Time

You can write multiple posts at one time and schedule them to be published on a certain date and time.  This allows you to manage your time better if you want to block off a certain chunk of your time to write posts instead of having to make sure you write them so that they can go out in time.

For example, you can set aside one day each month – or every two to three months – to write and schedule all of the blog posts you’d like to share over that coming period. They won’t be visible to your blog’s readers until the scheduled date and time.

Upkeep and Management of Your Website is Easy

WordPress includes a updates feature which will allow you to update your plug-ins and themes quickly and easily. This can be done from within your dashboard.  It will also send you notifications about these updates so that you do not have to search for the update schedule.  Plus, you have the added ability to schedule automatic backups of your site.

Safe and Secure

Although the internet is an uncertain place, WordPress is created with security a top priority.  It is built to be safe and secure for all websites. There are also some great security plug-ins you can add to boost your site’s protection further.

Just be sure to keep your WordPress software, themes and plug-ins up-to-date. As an added safe-guard, schedule regular back-ups of your site.

WordPress is Free

This could be listed as your number one reason.  It is highly affordable for any business.  You can download, install, and modify it for free.  You just need your own domain name and hosting account to store your WordPress website’s files. Using your self-hosting site of choice, you can freely create any type of website.

These are only a few of the popular reasons why WordPress is highly recommended for any business, large or small.  It will become an extremely valuable resource for your business.  WordPress is affordable, while still allowing you the ability to create what you want using its wide range of themes, features, and plug-ins.

WordPress is a top content management system.  You can keep your website up to date, rank high in search engines, backup your website, and much more from its easy to use dashboard.