Keeping Small Business Simple...
From the category archives:
Below is a short snippet of the recent “Inside Secrets Of Marketing Your Business” webinar I ran with Australia’s leading advertising expert and copywriter, Brett McFall.
In this section, Brett shares one of the best ways to get your marketing noticed and grab your potential customer’s attention.
For more simple, effective but low-cost ways to market your business, watch this free video – The Truth About Why Your Marketing Sucks – now.
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Two weeks ago I hosted a webinar about … webinars, of all things. 
And my guest presenter was the Webinar King himself, Steven Essa.
Steven is an amazing guy – very entertaining as well as having a knack for making technology simple. He taught me how to run webinars a couple of years ago and is now teaching literally thousands of others, all over the world, how to do the same.
If you missed this webinar, press the ‘play’ arrow below to watch a short segment of that webinar – it goes for just under 5 minutes. In this segment, Steven is explaining some of the many benefits for businesses and service providers to be running webinars.
If you would like to learn more about webinars, Steven is holding a special seminar on the Gold Coast this weekend – March 26th – 27th. Best of all, you can attend for as little as a $25 donation to Steven’s favourite charity.
For full details, head over to Webinar Seminars 2 now.
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I’m so excited!
After much time spent planning, we’re ready to launch the Business Breakthrough Magic webinar series!
This is a free weekly webinar series where we’ll be show-casing a variety of guest presenters who are specialists in particular areas of business. These specialists are going to share with you a range of tips, tools and tactics (most free or low-cost) that – when implemented correctly – will take your business soaring to the next level.
We scoured the world for these presenters and will be bringing to you some of the best of the best in their industries.
Registration is essential!
Full details and registration are available on the Business Breakthrough Magic site.
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Yes, you read that headline correctly.
In order to make more money, don’t focus on the money.
Sometimes in business everything seems to be about the money. How much you’re making compared with how much you’re spending. To some extent, that’s fair enough. After all, you need to be making a profit otherwise there’s no point being in business.
But here’s a suggestion…
Try setting aside time for planning financially, to work out your budget and set your prices and so on. Then set aside regular times to review these things and make adjustments as necessary.
Then, outside of those times, forget about the money and focus on helping your customers and clients. Focus on really getting to know them and what they need, and on helping others and solving your customers’ problems.
Believe it or not, you’ll usually find that your customer relations will improve and profits will increase. All because you spent more time focusing on your customers and on truly provide products and/or services that helped them, instead of focusing on how much money you were making (or not making!)
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Happy 2011!
The start of a new year is always an exciting time for me. I love the thoughts of what the year ahead might bring … a time for planning for the year ahead and going after my goals – personal and business – with great gusto.
I usually take some time in the first week or two of January to really focus on my own business – reviewing, planning and setting goals.
Something that helps me with this process is a 30 Point New Year Business Checklist that I drew up about 5 years ago, just for my own use. Since then I’ve been sharing it with all my clients and, if you think it might be helpful for you, I’m happy to share it with you too.
No catch … no cost … just click the image below to download my checklist now.
No matter what sort of business you are in, I wish you a safe, healthy, prosperous and, most of all, a very happy 2011!
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