From the category archives:

Work from Home

How would you like to learn the latest techniques for marketing your business on the internet?

Or new strategies for getting the most out of social media sites such as Facebook and Twitter perhaps?

Maybe you’re keen to learn how to run professional webinars and, better still, how to get people to attend your webinars.

The next World Internet Summit is being held in Melbourne, Australia from February 9th-12th. Come along and you can discover the latest techniques along with some age-old formulas and principles to help your business succeed.

Plus, it’s a great place to mingle with other like-minded people and make new friends. If you’re going along, please make sure you say hello to me. :-)

Click here now for more details and to register.

{ 0 comments }

Diary

Happy New Year and welcome to 2012!

It’s that time of year again … the time when we take stock of the year that was and set our goals and intentions for the year ahead. And quite likely, as a business owner, this is a time of year when you revise your business plan and systems and start planning projects for the next 12 months.

I’m very happy to say that last week I finished planning my projects for the year ahead. Now comes the fun part … implementing them! Planning is futile if it’s not accompanied by focused action.

One of colleagues asked me the other day how I plan my projects. So I thought, as well as sharing my technique with her, I’d share it with you too.

To start, I make myself comfortable with lots of paper and coloured pens. Some people like to use their computer, others a white-board. Everyone’s different and it’s important to do what suits your needs best. But personally, it’s paper and coloured pens that work best. With a white-board, but that comes in later.

Next, I start by listing all the projects I want to accomplish within the next year – or six months or whatever. For me, I tend to work on a yearly basis.

This also includes things such as updating existing sites, revamping existing products and so on.

Then I prioritise them – I rewrite each project in the order that I’ll be working on it. It’s extremely important not to spread yourself too thin. If you have five projects you want to complete, working on all five at once can be more challenging and distracting, often taking longer to achieve any real results.

But by working on just one project at a time you can give it 100% of your focus and then, once that’s completed, move on to project #2.

So that’s my MASTER PLAN – an overall plan that is purposely kept very simple.

The next step is to start the process again, but this time just focus on whichever project you prioritised as #1. Now it’s time to break that down into each individual task that you need to do to complete this project, again prioritised into Step 1, Step 2, Step 3, and so on.

You can also put dates alongside these projects and/or steps to help keep you on track, particularly if any of these projects have set deadlines. Sometimes you may find that giving yourself a deadline helps you stay motivated too.

By being detailed in my planning and having everything I need to do to complete a project outlined, I find it much easier to focus on what needs to be done. For example, when I start my work day tomorrow I don’t have to spend any time thinking about what I need to do … and don’t need to worry about forgetting tasks. It’s all written down for me.

I simply go to my list for Project #1 and start with the first thing on the list. When that’s done, I cross it off and move on to Step 2.

Now, remember I said earlier that it’s best to work on just one project at a time? That’s the ideal way to work, but it’s not always possible. Sometimes you may need to be working on two or more projects at once. And this can still be effective, particularly if you have a good team working with you – this team could be staff, partners or contractors.

In that case, what I find best is to divide my available time into the required number of time-slots and commit to a different project in each time-slot. For me, I work on Project 1 on Monday and Wednesday and Project 2 on Tuesday and Thursday. Friday is dedicated to marketing sites and general planning.

And although I try to not ‘work’ on the weekend, I must admit, I am often so keen to progress with whatever I’m working on that I can’t help myself.  So the weekends are spent working on whatever I happen to feel like.  :-)

This is a quick summary of the system that works best for me. Please feel welcome to start using the same technique for your own planning and adapt it to suit what works best for you.

{ 0 comments }

Nearly four years ago I was introduced to the idea of ‘interviewing experts’ by the legendary Australian copywriter, Brett McFall, either as a way of creating products to sell or just to create content to add value to existing products and services.

Not only was I introduced to the idea, but I was lucky enough to be taught HOW to interview experts … from sourcing and contacting experts, what questions to ask and how to ask them, to how to record the interview and then edit it professionally and turn it into a product.

These skills and knowledge have been incredibly valuable to me – and my business – over the last four years, and I know many who have listened to some of these interviews have also found them valuable.

Andy Sacker also learnt these skills and has gone on to earn thousands of dollars from the sales of his interviews. What’s more, he’s just published his first book – How To Make Money Interviewing Experts.

This isn’t an eBook – it’s a physical, paperback book, full of step-by-step instructions on how to follow in Andy’s footsteps and interview experts for yourself.

Whether you’re looking for an extra stream of income, a way to help spread the knowledge about your chosen industry,  or a good method of providing more content for your clients (and potential clients), I encourage you to consider this media.

You can purchase a copy of Andy’s book here.

{ 0 comments }

Think Of The Big Picture

September 7, 2011 · 0 comments

When you’re in business for yourself, unless you have a clear plan it can be so easy to change from one idea to the next … from one ‘shiny object’ or latest money-making-winner to the next. In doing so, you might get lucky. But more than likely, this lack of focus will hold you back and prevent you from earning the profits, recognition and reputation a more focused approach could achieve.

There will always be opportunities presented along the way. Some are good, others not so good. But either way, you’re likely to hold yourself back if you are darting all over the place in one direction, then another.

This is one reason why a business plan is so important. Depending on your business, it may not be necessary for you to have a  100 page, fully formatted professional business plan. Even just a pile of hand-written notes or a Word document on your computer may be enough.

The main thing is that you’re giving your business plenty of thought, thinking about your overall aim. What is the purpose of your business? What do you want to achieve? Where do you see your business, and yourself, in 5 years time?

All of these factors will determine how you act on a day-to-day basis.

Once you’re clear of the Big Picture of your business – and your life – it’s much easier to decide which opportunities you should take up along the way and which ones you can bypass.

Of course, due diligence is also required. But let’s say you are offered a brilliant discount on advertising at a local event. It will cost you $800, but most others are paying $5,000 for this same promotional opportunity. After ensuring that everything is above-board and it fits with your budget, your next questions should be, “Does this fit with my overall goals? Will it help me achieve my ‘Big Picture’. If the answer is ‘no’ then it’s probably not an opportunity you need to accept.

Remember also that a plan is not set in stone. Most likely, you’ll change your mind and get new ideas along the way. Or perhaps you’ll need to adjust your plan based on changing economics, technology or consumer trends. That’s okay too. But as long as you have a clear goal, you can focus your actions on doing what will bring you closer to those goals rather than distracting you and leading you in every other direction.

{ 0 comments }

Have you ever thought about creating your own membership site?

Or a site where you can build a private, loyal community?

If so, then you should seriously do whatever it takes to get to the Membership Site Workshop being held in Brisbane, Australia, on May 28th-29th.

During this workshop you’ll learn how you can easily create your own membership site without breaking the bank. In fact, why stop at one? You can use the skills you learn to build multiple membership sites or even to provide membership site building as a service.

And the best part is … this workshop is free!

But registration is essential and seats are booking fast. Click the link below to book now so you don’t miss out!

Membership Site Workshop

Membership site workshop

{ 0 comments }