From the category archives:

Tips & Tricks

Why is it that some people can set goals and achieve them while others keep setting goals time and time again, but never seem to get any closer to reaching them?

There are many reasons for this, including lack of self-belief, setting goals that aren’t actually in line with your values or setting goals that are too unrealistic.

Andrea Jordan writes about breaking bad habits and her recent post about setting S.M.A.R.T. goals is worth reading, especially if you’re one of those who seems to have trouble reaching your goals.

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Multi-Tasking Sucks!

September 16, 2009 · 0 comments

e-book-small

A lot of people ask me for tips on how I manage to get so much done all the time. I’m more than happy to share my strategies, tips and ideas, but I thought it might make it easier for everyone if I wrote a guide about this very topic and gave it away freely.

So… introducing… Multi-Tasking Sucks! The High-Achiever’s Guide To Squeezing The Most Out Of Every Second.

I’ve also included lots of resources and tools that help me run my business efficiently.

If you’d like your copy of this brand new guide, go to Multi-Tasking Sucks! and simply enter your name and email address.  Once you’ve verified that you’d like a copy of this, you’ll receive an email giving you the link to download it.


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Do you know what words people are using to find your website? If not, I encourage you to find out.

The easiest way to do this is by using tracking software such as Google Analytics which is free and fairly easy to install on your website. If you’re using WordPress software you can simply install and activate the Google Analytics plug-in.

Then simply log into your Google Analytics account every now and then and go through the various reports.

You’ll see one that shows what keywords were used by people who visited your site. Are there lots of searches on a particular word or phrase that you hadn’t considered before? If it’s relevant to your site, perhaps it’s worth adding this to your existing keywords.

I say ‘if it’s relevant’ because you’ll no doubt find some pretty weird and wacky keywords too.

For example, the most searched for phrase that one of my sites was being found for was ‘mcdonalds victoria point’. I had directions to a meeting venue on that site and it referred to the Victoria Point McDonalds as a nearby landmark. But would it be relevant for me to focus on that as a keyword?

No. People searching on ‘mcdonalds victoria point’ would no doubt be looking for information relating to that particular McDonalds, not details about small business brain-storming sessions.

However, I also discovered that a large number of people were searching on another term that WAS relevant and so I tweaked my site a little to optimise it for that keyword too. The result? Even more traffic now finds me for that keyword – and this is targetted traffic that is interested in the information I’m offering.

If you go through the process of checking your search stats regularly you’ll no doubt have a laugh at some of the weird search terms that come up. In fact, I’d love to hear some of them. Please check your site report and leave a comment below to share the strangest search term that your site was found for.

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Sometimes when you’re searching for specific information in Google you might be particularly looking for videos, forums or just trying to dig deeper into your niche research. To make this easier, did you know that Google has a range of specific search options that can simplify this search process?

If you’re not familiar with the range of Google search options, have a look at this short video. I particularly love Google’s Wonder Wheel (this bit starts at around the 1.30 minute mark).

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A few people have asked me recently how to add an image to their sidebar in WordPress.

For example, in the sidebar of this site there’s a square banner ad for a free audio of mine. How did I add that to the sidebar?

Basically, you follow these steps:

  1. From your WP Dashboard, click on the Widgets link (on the left, under Appearance)
  2. Add a Text widget by dragging the Text button from the left over to the right of your screen, then position it where you’d like it displayed
  3. Click on Edit (bottom right of that Text widget)
  4. The Text widget expands and you can paste your *HTML code for your image in there then click on Done on the bottom left of that Text box
  5. Remember to click on the Save button, at the bottom of the sidebar widgets

*Now I know I probably lost a few people when I said to paste the HTML code for your image, right? You probably don’t have HTML code for it, right? You’ve just got a .jpg image sitting on your hard drive.

You can do this by various techniques, but the easiest way, especially if you’re not that clued up on your FTP processes, is to do this:

  • BEFORE you start to add the image to your sidebar, create a new post and add your image to it, as though you were simply including your image in a blog post.
  • Then click on the HTML tab and copy all the text (Control + A will copy all) You can paste this into a text document for now if you like, just so you’ve got a copy of it.
  • Then you can delete this post – you don’t need it any more.
  • Now, follow the steps above and when it says to paste your HTML code, you’ve got yours all ready to go  :)

Simple!

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