Category Archives for Small Business Success

Managing The Fear Of What Others Think Of You

fear of what others think

Do you ever hold back for fear of what others think of you? If so, you’re not alone. This fear stops many people from going after their dreams.

Allowing your fear to take over can hold you back personally and in business. When you live in fear, you constantly feel as though you are on your own trying to make sure people like what you must offer and that those around you are not going to laugh at you as you struggle to start your own business.

It is common to see everyone else as confident while you feel as though you are trudging through the mud keeping your business from getting stuck. However, the truth is that most people are struggling just as much as you are.

Everyone has their own fears.

Will my business succeed?
Are people going to buy from me?
What if people don’t like my marketing?
What if people laugh at me for making mistakes?

Others are not thinking what you think they are.

You may be wondering what those other business owners are saying about you, thinking about you, or how they are judging you. In reality, they are not doing any of those things. They do not have the time.

They are too busy worrying about what you and others are saying about them, thinking about them, or how you are and others are judging them.

When it comes to running a business, and marketing your services or products, there are so many things that can keep you from being successful. Fear of what others think of you is simply the biggest fear that many new (and some not-so-new) business owners face.

How to Overcome the Fear

There are many things you can do each day to help you manage your fear. Here are some strategies that can help you:

1. Create a Plan

The lack of a plan can cause chaos and uncertainty in your marketing and selling. When you are organized, you will feel more confident and can worry less about what others think of you. You do not have to go through the process of creating a new plan each time, but at least once you need to write one down. The next time you want to sell and market a product you will have the steps laid out already. Then you will simply need to make a few adjustments. Having a plan allows you to see what needs to be done and how you can achieve your goal while keeping you accountable.

2. Focus on One Step at a Time

As a business owner, you most likely have a long list of things that need to be done to reach your next business goal. You may even have several goals. Knowing that you have a lot of things that need to be accomplished can leave you wondering if you will be able to successfully complete it all. Instead of looking at everything you need to do, pick the one thing that you need to complete right now to take you closer to your goal and only focus on that action until it is complete.

3. Turn Off Your Inner Critic

Most of the time, the person who is judging you the most is yourself. Once you begin judging yourself, you feel that everyone else is judging you as well. Begin focusing on your successes and what you do well. Focusing on the good will block your inner critic, allowing you to complete your projects without judgement.

4. Know the Values and Priorities of Your Business

When you allow yourself to become clear about your business values and priorities, then you will not have to worry about what others are thinking. Everyone has their own set of values and priorities; your business is your own and only you know what is right for your business.

5. Determine Your Fear and Take Action Against It

Figure out what it is that you fear. Take time to write it down and determine what you can do to overcome it. Then, begin taking action to manage that fear. You may find that you need to create a marketing plan, overcome your own judgements, or become more clear about your values. Whatever it is, the more you practice, the easier it will become to manage the fear of what others think.

Most importantly, don’t let this fear win. Don’t let it stop you from achieving the greatness that you are truly capable of.

101 Tasks You Can Outsource

tasks you can outsource

One of the questions I get asked a lot from small business owners is, “What tasks can I outsource?”

Without a doubt, there’s a LOT of things to do when you are a small business owner – whether you’re a solo-preneur or run a micro or small business. However often smaller business owners don’t have the budget to be able to employ help on a full-time or even part-time basis.

This is where “outsourcing” can be so helpful. Outsourcing simply means that you hire freelancers, contractors or other business owners to do certain tasks for you. This could be anything from hiring a graphic designer for a one-off design project to hiring a Virtual Assistant (VA) who helps with your admin assistance on a weekly basis, as needed.

In answer to that often-asked question of “What tasks can I outsource?” I’ve created a video for you. It’s called 101 Tasks You Can Outsource and – not surprisingly – I talk you through 101 tasks that many business can be, and should be, outsourcing.

Click the “play” button on the video below to watch the 101 Tasks You Can Outsource video now.

I know this sort of “list” in a video can be handy to have as a text document too. So if you would prefer a summary of these 101 tasks you can download, click the link below to download the PDF summary:

101 Tasks You Can Outsource

I sincerely hope you find this helpful and that it helps you to develop and grow your business.

Is It Really Possible To Have A 4 Hour Work Week?

4 hour work week

Today’s news is rife with articles and books about having a successful business with a “4 hour work week”. That is, a business that only requires four hours of your time per week – or thereabouts. While this seems like a dream come true to many people, the fact is that it is rarely a reality, at least if you want to make a decent income.

The term “4 hour work week” was coined by Tim Ferriss, author of the aptly named The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich. Since its release, this book has inspired many other business owners to follow Tim’s lead.

Whether or not you ever get to a work week that is only four hours long, it is certainly possible to find ways to run a successful, lucrative business without it requiring an extraordinary number of hours of work on your part. When you take steps to put the right systems into place, many of the important tasks of keeping the business going can be handled without your direct input.

Here’s how to get started on your 4 hour work week:

1. Hire the right people.

If you aren’t going to be there to run your business day-to-day, it’s important that you hire a team who are trustworthy and competent to do so. You will need a right hand person to whom you can delegate the day-to-day activities that keep your business afloat. Hiring a few of the right people can really reduce the hours you must personally dedicate to your business.

2. Use contractors.

Many aspects of your business can be outsourced. Consider, for example, using a payroll company to manage your payroll, a bookkeeper to handle your bookkeeping, and a cleaning contractor to keep your office clean. Though you will have to pay for these services, it will free up a great deal of time.

Virtual Assistants, commonly referred to as VAs, can also be an integral part of this sort of business. There are Virtual Assistants that can look after almost any aspect of your business, including:

  • email management
  • customer service
  • website management
  • admin management
  • and much more.

3. Keep only the most critical business tasks for yourself, and delegate the others.

Decide how many hours you will work each day and use your calendar to block out time to take care of the tasks assigned to you. By beginning with the end in mind, you can ensure that you aren’t working more hours than you have planned.

Make sure you allot time for emergencies and unforeseen issues. No matter what type of business you have, these will crop up from time to time.

4. Make technology your friend.

There are many tools available to help you use your time productively. There’s also apps that can help you to keep in touch with your key team members. This allows them to keep you regularly updated on what you need to know.

You will also be able to automate many processes which will again save time. Plus, these automated processes mean that your business can continue to run smoothly with less input from you (or others).

In his “The 4 Hour Work Week” book, Tim Ferriss gives a lot of examples of tools, resources and systems that he’s used to achieve this goal. I recommend reading this book and implementing those of his suggestions you find work for you.

It’s important to note that few new business owners are able to make their businesses a success in just a few hours a week. Time and commitment are essential to get a business off the ground.

However, with commitment and attention to building a good team and putting the systems in place that will keep your business humming, it is most definitely possible and something that many people have begun to enjoy.


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