Two weeks ago I hosted a webinar about … webinars, of all things. 
And my guest presenter was the Webinar King himself, Steven Essa.
Steven is an amazing guy – very entertaining as well as having a knack for making technology simple. He taught me how to run webinars a couple of years ago and is now teaching literally thousands of others, all over the world, how to do the same.
If you missed this webinar, press the ‘play’ arrow below to watch a short segment of that webinar – it goes for just under 5 minutes. In this segment, Steven is explaining some of the many benefits for businesses and service providers to be running webinars.
If you would like to learn more about webinars, Steven is holding a special seminar on the Gold Coast this weekend – March 26th – 27th. Best of all, you can attend for as little as a $25 donation to Steven’s favourite charity.
For full details, head over to Webinar Seminars 2 now.
Webinar Seminars 2
The nature of the internet is that it is constantly changing.
The search engines determine page ranks based on around 200 algorithms that are constantly being updated, so it’s important to be aware of that and not to put all your eggs in one basket.
That applies not only to where you’re creating links back to your site but also how you generate your traffic, what business models you use and so on.
It was a little over a year ago that Google changed its policies regarding AdWords’ PPC campaigns and that affected a lot of people – some who were paying hundreds of thousands of dollars a month in advertising fees to Google. Many people lost their entire income because of those changes.
But those who were using other forms of traffic generation as well as PPC wouldn’t have noticed the changes as much.
Similarly, those who rely on solely on Search Engine Optimization as their traffic source may find their income drops considerably after a single change to the search engines’ algorithms, but those who use SEO in addition to other strategies will generally be able to bounce back.
You just need to be aware of the changes and move with them.
In my opinion, anyone in online marketing who is using a variety of traffic generation, credibility and SEO strategies, who uses ethical marketing – and who is providing value with good, relevant content – has nothing to be concerned with.
I’m so excited!
After much time spent planning, we’re ready to launch the Business Breakthrough Magic webinar series!
This is a free weekly webinar series where we’ll be show-casing a variety of guest presenters who are specialists in particular areas of business. These specialists are going to share with you a range of tips, tools and tactics (most free or low-cost) that – when implemented correctly – will take your business soaring to the next level.
We scoured the world for these presenters and will be bringing to you some of the best of the best in their industries.
Registration is essential!
Full details and registration are available on the Business Breakthrough Magic site.
Yes, you read that headline correctly.
In order to make more money, don’t focus on the money.
Sometimes in business everything seems to be about the money. How much you’re making compared with how much you’re spending. To some extent, that’s fair enough. After all, you need to be making a profit otherwise there’s no point being in business.
But here’s a suggestion…
Try setting aside time for planning financially, to work out your budget and set your prices and so on. Then set aside regular times to review these things and make adjustments as necessary.
Then, outside of those times, forget about the money and focus on helping your customers and clients. Focus on really getting to know them and what they need, and on helping others and solving your customers’ problems.
Believe it or not, you’ll usually find that your customer relations will improve and profits will increase. All because you spent more time focusing on your customers and on truly provide products and/or services that helped them, instead of focusing on how much money you were making (or not making!)
“It doesn’t matter which side of the fence you get off on sometimes. What matters most is getting off. You cannot make progress without making decisions.”
Jim Rohn – 1930-2009 (Speaker and Author)
This statement is especially true for entrepreneurs and leaders. Being able to make decisions – preferably being able to do so quickly – will be a huge benefit to your small business success.
Sometimes you’ll make the wrong decisions, but being afraid of making a wrong decision is only going to prevent you making any decisions, hence keeping you stagnant.
For the next week at least, make a conscious effort to make decisions quickly. Once you get in the habit of doing this you’ll find it starts to come naturally to you.
