Nearly four years ago I was introduced to the idea of ‘interviewing experts’ by the legendary Australian copywriter, Brett McFall, either as a way of creating products to sell or just to create content to add value to existing products and services.
Not only was I introduced to the idea, but I was lucky enough to be taught HOW to interview experts … from sourcing and contacting experts, what questions to ask and how to ask them, to how to record the interview and then edit it professionally and turn it into a product.
These skills and knowledge have been incredibly valuable to me – and my business – over the last four years, and I know many who have listened to some of these interviews have also found them valuable. 
Andy Sacker also learnt these skills and has gone on to earn thousands of dollars from the sales of his interviews. What’s more, he’s just published his first book – How To Make Money Interviewing Experts.
This isn’t an eBook – it’s a physical, paperback book, full of step-by-step instructions on how to follow in Andy’s footsteps and interview experts for yourself.
Whether you’re looking for an extra stream of income, a way to help spread the knowledge about your chosen industry, or a good method of providing more content for your clients (and potential clients), I encourage you to consider this media.
You can purchase a copy of Andy’s book here.
Yesterday I was looking through the stats and comments from the webinars I ran earlier this year as part of the Business Breakthrough Magic series.
I have to admit, I loved running these webinars and all of the guest speakers were absolutely delightful to work with. However there were three that really stood out, receiving an overwhelming amount of ‘thank yous’ and positive feedback.
One of those was the one we did on Terrific Testimonials – How To Get Amazing Testimonials Without Losing Your Soul with Australian Copywriter, Ingrid Cliff.
Here’s a short snippet on part of that webinar:
This webinar covered all aspects of gathering testimonials, from how to ask for them, how to use them, what legal pitfalls you need to be careful of and what to do if you can’t get testimonials. If you’re a business owner, this is worth watching.
If you’d like to see the entire webinar recording, I’m making this available again for a short time. Please grab yourself a drink, get comfortable, click the link below to go to the recording … and enjoy!
Have you ever thought about creating your own membership site?
Or a site where you can build a private, loyal community?
If so, then you should seriously do whatever it takes to get to the Membership Site Workshop being held in Brisbane, Australia, on May 28th-29th.
During this workshop you’ll learn how you can easily create your own membership site without breaking the bank. In fact, why stop at one? You can use the skills you learn to build multiple membership sites or even to provide membership site building as a service.
And the best part is … this workshop is free!
But registration is essential and seats are booking fast. Click the link below to book now so you don’t miss out!
Membership Site Workshop

Below is a short snippet of the recent “Inside Secrets Of Marketing Your Business” webinar I ran with Australia’s leading advertising expert and copywriter, Brett McFall.
In this section, Brett shares one of the best ways to get your marketing noticed and grab your potential customer’s attention.
For more simple, effective but low-cost ways to market your business, watch this free video – The Truth About Why Your Marketing Sucks – now.
Here’s a quick video showing you a cool new WordPress plug-in that I absolutely love!
The Super Affiliate Plug-In, by Bryan Wain, is a really handy plug-in to have on most WordPress sites. And if you don’t have affiliate sites or promote affiliate products, don’t let the name fool you. It’s a handy plug-in to have on almost ANY WordPress site.