From the category archives:

Marketing Tips

How To Write Newsletters For Your Business

January 24, 2012 · 0 comments

write newsletters for small businessMany small business owners are discovering the marketing and customer communication value of creating and sending newsletters. They are a wonderful tool that is effective yet affordable when it comes to promoting the success of your small business. Figuring out how to write a profitable newsletter is an important step, and one that is easier to accomplish than you might think.

The business advantages of using a newsletter:

Using a newsletter as a marketing and communication tool has many excellent advantages, including:

  • Direct communication with customers and potential customers
  • Opportunities to share information your customers will find of value
  • Positioning of your business as the “go to” resource for your type of products and/or services

These are just a few examples; chances are you could think of a few more that are specific to your business with just a little bit of thought. But just deciding to create a newsletter is not enough; you need to put some planning and thought into making that newsletter as effective and profitable as possible.

How to make your newsletter more profitable:

One of the most common mistakes small business owners make when first creating a newsletter for their business is thinking it needs to be all about selling, selling, and more selling. While one of the goals is certainly to increase sales for your business, the best way to go about accomplishing that goal is to make the newsletter less about sales and more about creating value for your customers and potential customers.

Here are a few guidelines for how to make your newsletter more profitable:

Make it worthwhile – The content of your newsletter should be interesting enough and valuable enough to the recipients to be worth their time and attention. In each issue, then, you should include articles, information, suggestions, and tips that are focused on helping the recipients solve common problems, learn something new, and generally gain something worthwhile from taking the time to read it.

Frequency – There’s nothing that will turn off recipients faster than sending them a newsletter too frequently so plan your newsletter schedule accordingly. Whether that’s once a week, once a month or something entirely different will depend on many factors, including your readers and the aim of your newsletter.

Foster a friendly and helpful tone – Throughout your newsletter the tone should always be friendly and helpful. Put yourself in your readers’ shoes; the last thing they want to find in their email inbox is a newsletter that’s pushy in terms of sales. The goal should be for each recipient to take away something helpful or otherwise of value from each issue.

A word about database management:

A big part of sending a profitable and effective newsletter is proper database management. This means you actively manage your mailing list of recipients, giving each person an easy method of opting out of your mailings if they so choose. Keep track also of the response rates you get from the newsletter, especially from specific categories or types of customers. This will help you better manage things such as the content of your newsletter.

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World Internet Summit – Australia

January 17, 2012 · 0 comments

How would you like to learn the latest techniques for marketing your business on the internet?

Or new strategies for getting the most out of social media sites such as Facebook and Twitter perhaps?

Maybe you’re keen to learn how to run professional webinars and, better still, how to get people to attend your webinars.

The next World Internet Summit is being held in Melbourne, Australia from February 9th-12th. Come along and you can discover the latest techniques along with some age-old formulas and principles to help your business succeed.

Plus, it’s a great place to mingle with other like-minded people and make new friends. If you’re going along, please make sure you say hello to me. :-)

Click here now for more details and to register.

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How To Make Money Interviewing Experts

October 7, 2011 · 0 comments

Nearly four years ago I was introduced to the idea of ‘interviewing experts’ by the legendary Australian copywriter, Brett McFall, either as a way of creating products to sell or just to create content to add value to existing products and services.

Not only was I introduced to the idea, but I was lucky enough to be taught HOW to interview experts … from sourcing and contacting experts, what questions to ask and how to ask them, to how to record the interview and then edit it professionally and turn it into a product.

These skills and knowledge have been incredibly valuable to me – and my business – over the last four years, and I know many who have listened to some of these interviews have also found them valuable.

Andy Sacker also learnt these skills and has gone on to earn thousands of dollars from the sales of his interviews. What’s more, he’s just published his first book – How To Make Money Interviewing Experts.

This isn’t an eBook – it’s a physical, paperback book, full of step-by-step instructions on how to follow in Andy’s footsteps and interview experts for yourself.

Whether you’re looking for an extra stream of income, a way to help spread the knowledge about your chosen industry,  or a good method of providing more content for your clients (and potential clients), I encourage you to consider this media.

You can purchase a copy of Andy’s book here.

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Rules For Terrific Testimonials

October 3, 2011 · 0 comments

Yesterday I was looking through the stats and comments from the webinars I ran earlier this year as part of the Business Breakthrough Magic series.

I have to admit, I loved running these webinars and all of the guest speakers were absolutely delightful to work with. However there were three that really stood out, receiving an overwhelming amount of ‘thank yous’ and positive feedback.

One of those was the one we did on Terrific Testimonials – How To Get Amazing Testimonials Without Losing Your Soul with Australian Copywriter, Ingrid Cliff.

Here’s a short snippet on part of that webinar:

This webinar covered all aspects of gathering testimonials, from how to ask for them, how to use them, what legal pitfalls you need to be careful of and what to do if you can’t get testimonials. If you’re a business owner, this is worth watching.

If you’d like to see the entire webinar recording, I’m making this available again for a short time. Please grab yourself a drink, get comfortable, click the link below to go to the recording … and enjoy!

Terrific Testimonials

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How To Get Your Marketing Noticed

May 1, 2011 · 0 comments

Below is a short snippet of the recent “Inside Secrets Of Marketing Your Business” webinar I ran with Australia’s leading advertising expert and copywriter, Brett McFall.

In this section, Brett shares one of the best ways to get your marketing noticed and grab your potential customer’s attention.

For more simple, effective but low-cost ways to market your business, watch this free video – The Truth About Why Your Marketing Sucks – now.

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