Nearly four years ago I was introduced to the idea of ‘interviewing experts’ by the legendary Australian copywriter, Brett McFall, either as a way of creating products to sell or just to create content to add value to existing products and services.

Not only was I introduced to the idea, but I was lucky enough to be taught HOW to interview experts … from sourcing and contacting experts, what questions to ask and how to ask them, to how to record the interview and then edit it professionally and turn it into a product.

These skills and knowledge have been incredibly valuable to me – and my business – over the last four years, and I know many who have listened to some of these interviews have also found them valuable.

Andy Sacker also learnt these skills and has gone on to earn thousands of dollars from the sales of his interviews. What’s more, he’s just published his first book – How To Make Money Interviewing Experts.

This isn’t an eBook – it’s a physical, paperback book, full of step-by-step instructions on how to follow in Andy’s footsteps and interview experts for yourself.

Whether you’re looking for an extra stream of income, a way to help spread the knowledge about your chosen industry,  or a good method of providing more content for your clients (and potential clients), I encourage you to consider this media.

You can purchase a copy of Andy’s book here.

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Yesterday I was looking through the stats and comments from the webinars I ran earlier this year as part of the Business Breakthrough Magic series.

I have to admit, I loved running these webinars and all of the guest speakers were absolutely delightful to work with. However there were three that really stood out, receiving an overwhelming amount of ‘thank yous’ and positive feedback.

One of those was the one we did on Terrific Testimonials – How To Get Amazing Testimonials Without Losing Your Soul with Australian Copywriter, Ingrid Cliff.

Here’s a short snippet on part of that webinar:

This webinar covered all aspects of gathering testimonials, from how to ask for them, how to use them, what legal pitfalls you need to be careful of and what to do if you can’t get testimonials. If you’re a business owner, this is worth watching.

If you’d like to see the entire webinar recording, I’m making this available again for a short time. Please grab yourself a drink, get comfortable, click the link below to go to the recording … and enjoy!

Terrific Testimonials

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Simply Text And Forget

October 1, 2011 · 0 comments

Are you the type of person who often forgets people’s birthdays? Or perhaps you remember them and mean to phone or text them … but the day disappears before you have a chance to actually pick up your phone.

That may well be a thing of the past now there’s Text And Forget to help you remember.

Text And Forget is a free system whereby you can enter a number of messages and schedule for them to be sent out to your specific contacts. You can enter as many messages as you like and schedule them to be sent as a one-off message or on a regular basis – for example, every year on their birthday (or anniversary).

I know it may feel strange at first, but it will make it much easier to remember and schedule! And you can log in and edit your messages at any time.

Give it a try – you might just be hooked. :-)

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Think Of The Big Picture

September 7, 2011 · 0 comments

When you’re in business for yourself, unless you have a clear plan it can be so easy to change from one idea to the next … from one ‘shiny object’ or latest money-making-winner to the next. In doing so, you might get lucky. But more than likely, this lack of focus will hold you back and prevent you from earning the profits, recognition and reputation a more focused approach could achieve.

There will always be opportunities presented along the way. Some are good, others not so good. But either way, you’re likely to hold yourself back if you are darting all over the place in one direction, then another.

This is one reason why a business plan is so important. Depending on your business, it may not be necessary for you to have a  100 page, fully formatted professional business plan. Even just a pile of hand-written notes or a Word document on your computer may be enough.

The main thing is that you’re giving your business plenty of thought, thinking about your overall aim. What is the purpose of your business? What do you want to achieve? Where do you see your business, and yourself, in 5 years time?

All of these factors will determine how you act on a day-to-day basis.

Once you’re clear of the Big Picture of your business – and your life – it’s much easier to decide which opportunities you should take up along the way and which ones you can bypass.

Of course, due diligence is also required. But let’s say you are offered a brilliant discount on advertising at a local event. It will cost you $800, but most others are paying $5,000 for this same promotional opportunity. After ensuring that everything is above-board and it fits with your budget, your next questions should be, “Does this fit with my overall goals? Will it help me achieve my ‘Big Picture’. If the answer is ‘no’ then it’s probably not an opportunity you need to accept.

Remember also that a plan is not set in stone. Most likely, you’ll change your mind and get new ideas along the way. Or perhaps you’ll need to adjust your plan based on changing economics, technology or consumer trends. That’s okay too. But as long as you have a clear goal, you can focus your actions on doing what will bring you closer to those goals rather than distracting you and leading you in every other direction.

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This doesn’t seem to be a very common problem, but if it happens to you it can be very annoying!

Sometimes, when trying to upload an image to a WordPress post or page, you may get an error message that says, “Are you sure you want to do this? Please try again”.

If you click on the “Please try again” link you just get taken back to the main dashboard, but within the pop-up box where you would usually choose your image.

The most likely cause for this is an incompatible plug-in.

To find which one and correct this problem, first … did you recently upload or update a particular plug-in just before you starting seeing this error? If so, deactivate that plug-in and then try to upload an image again. If you can now upload images again, that plug-in was causing the problem.

However if you’re not sure which plug-in is at fault, deactivate all of your plug-ins. Now try to upload an image and you should find it uploads just fine.

So now go back to your plug-ins page and activate one plug-in. Try uploading an image again. Did it work?

If yes, that’s great. Now activate a second plug-in, then try uploading an image again.

Keep going through this process until all of your plug-ins that you want activated are active, except for at least one that, when activated again, will cause that image upload error. When you find that plug-in, either delete it or leave it deactivated.

You may find it helpful to have two tabs open in your web browser – one on the plug-ins page and another on a draft post/page where you can test uploading images.

I hope this fixes your images upload issue.  :-)

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